With MR applications set to display overlaid digital objects that co-exist with the physical world, alongside the ability to interact in real time, the future for mixed reality seems anything but mixed.
The news comes from the analytical research gurus at Juniper Research, whose new report dubbed "Augmented & Mixed Reality: Innovation, Disruption & Future Prospects 2018-2022", which is on sale to relevant parties at relevant prices, says "the scalability offered by a subscription-based model will entice new enterprise customers".
It also found that "97% of the $6 billion app revenues in the enterprise market will emanate from this pricing model by 2022. Juniper recommends that service providers offer both APIs (Application Programming Interfaces) and hardware on subscription models or risk pricing out potential customers".
So, what about smart glasses? Will they still have a role in the consumer sector?
Juniper estimated that "the number of consumer smart glasses apps will reach 11 million by 2022, driven by games and education. The research forecasts that games will account for over 40% of consumer MR app revenues by 2022. However, it noted that improvements in field-of-view, device weight, battery life and processing power would need to be prioritised if smart glasses were to achieve mass adoption.
"In addition, the research found that opportunities will remain limited in the consumer space owing to the fragmented nature of the OS ecosystem. Juniper recommended that device vendors follow Vuzix’s example by leveraging the Android OS rather than utilising proprietary systems, arguing that this will increase accessible future content by attracting developers with a higher reach for their applications".
As per usual, Juniper Research offers a free whitepaper dubbed "How to Make Money from Mixed Reality" in the hope of tempting relevant parties to purchase the full report.
The Augmented & Mixed Reality research provides in-depth analysis of the consumer and enterprise market is presented across the 4 key hardware platforms:
- Head-Mounted Devices
- Consumer Vehicles
The research suite includes:
- Deep Dive Strategy & Competition (PDF)
- 5 Year Deep Dive Data & Forecasting (PDF)
- Executive Summary & Core Findings (PDF)