Monday, 14 May 2018 21:48

Enterprise MR apps to approach 40 million by 2022, app revenues near US$6b

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A new study has found the number of enterprise mixed reality applications will approach 40 million by 2022, rising from just 6.5 million in 2018, representing growth of more than 500%.

With MR applications set to display overlaid digital objects that co-exist with the physical world, alongside the ability to interact in real time, the future for mixed reality seems anything but mixed.

The news comes from the analytical research gurus at Juniper Research, whose new report dubbed "Augmented & Mixed Reality: Innovation, Disruption & Future Prospects 2018-2022", which is on sale to relevant parties at relevant prices, says "the scalability offered by a subscription-based model will entice new enterprise customers".

It also found that "97% of the $6 billion app revenues in the enterprise market will emanate from this pricing model by 2022. Juniper recommends that service providers offer both APIs (Application Programming Interfaces) and hardware on subscription models or risk pricing out potential customers".

Research author Sam Barker explained: “Focus has shifted from improving the technology and device form factors to offering the most attractive pricing models for businesses. By enticing customers with attractive models now, these platforms can guard against losing potential customers who are locked in to competitors’ platforms in the future."

So, what about smart glasses? Will they still have a role in the consumer sector?

Juniper estimated that "the number of consumer smart glasses apps will reach 11 million by 2022, driven by games and education. The research forecasts that games will account for over 40% of consumer MR app revenues by 2022. However, it noted that improvements in field-of-view, device weight, battery life and processing power would need to be prioritised if smart glasses were to achieve mass adoption.

"In addition, the research found that opportunities will remain limited in the consumer space owing to the fragmented nature of the OS ecosystem. Juniper recommended that device vendors follow Vuzix’s example by leveraging the Android OS rather than utilising proprietary systems, arguing that this will increase accessible future content by attracting developers with a higher reach for their applications".

As per usual, Juniper Research offers a free whitepaper dubbed "How to Make Money from Mixed Reality" in the hope of tempting relevant parties to purchase the full report. 

The Augmented & Mixed Reality research provides in-depth analysis of the consumer and enterprise market is presented across the 4 key hardware platforms:

  • Smartphones
  • Tablets
  • Head-Mounted Devices
  • Consumer Vehicles

The research suite includes:

  • Deep Dive Strategy & Competition (PDF)
  • 5 Year Deep Dive Data & Forecasting (PDF)
  • Executive Summary & Core Findings (PDF)

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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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