Thursday, 05 November 2020 22:08

Digital transformation in spotlight at Boomi Asia Pacific virtual event


Boomi has released details of its upcoming Asia Pacific virtual event with a specific focus on the acceleration of digital transformation by enterprises during the pandemic.

The ‘Out of this World,’ virtual event, to be staged on on 12 November, will see Boomi customers from Australia, New Zealand, South-East Asia, and Japan – such as Australian Red Cross, Native Union, the University of Canberra, and JERA – discuss key strategic priorities and challenges - and unveil how connecting data, system, processes, apps, and people that Boomi says "has helped enable integrated experiences that instantly connect users to what they want".

“With Boomi, customers have accelerated digital transformation initiatives that resulted in business resilience and operational recovery during the pandemic,” Boomi says.

Boomi is hosting the virtual event in place of its annual Boomi World conference and says it will focus on “ensuring attendees learn how to achieve data readiness, pervasive connectivity, and user engagement by showcasing best practices from leading organisations across a range of industries, including energy and utilities, ecommerce, education, and aged care.”

“The plethora of new and ‘advanced’ technologies and services that are available today have created a slew of new opportunities, but organisations in APJ often find themselves overburdened by increased complexity as the number of systems, services, applications, cloud, and data they run skyrockets,” said Ajit Melarkode, Vice President APJ at Boomi.

“Investment in the digital transformation of business practices, products, and organisations in Asia-Pacific was estimated to amount US$375.8 billion last year, yet there is often a missing link preventing those assets from communicating and collaborating, creating detrimental silos and slowing speed-to-market.

”Out of this World will showcase how Boomi customers from our region have successfully implemented cloud-first strategies to overcome operational and economic adversities, serve flexible and remote work policies, and provide a connected foundation from which to continue to adapt their businesses,” said Melarkode.

Subscribe to ITWIRE UPDATE Newsletter here


The much awaited iTWire Shop is now open to our readers.

Visit the iTWire Shop, a leading destination for stylish accessories, gear & gadgets, lifestyle products and everyday portable office essentials, drones, zoom lenses for smartphones, software and online training.

PLUS Big Brands include: Apple, Lenovo, LG, Samsung, Sennheiser and many more.

Products available for any country.

We hope you enjoy and find value in the much anticipated iTWire Shop.



iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.


Peter Dinham

Peter Dinham - an iTWire treasure is a mentor and coach who volunteers also a writer and much valued founding partner of iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News