Tuesday, 08 September 2020 13:00

COVID-19 era tech choices reveal need for rethink


Business IT's response to the COVID-19 pandemic has gone through two phases, Pure Storage APJ CTO Matt Oostveen told iTWire.

IT has been a critical part of business response to the pandemic, Oostveen observed.

The first phase was all about ensuring business continuity, often by enabling people to work from home.

The focus was on productivity, for example by providing virtual desktop (VDI) access.

This led to such a large and sudden upswing in public cloud use that not all providers were able to live up to their promised level of elasticity, he said.

That phase is largely complete.

In the second phase, attention has turned to efficiency and to the use of analytics and AI.

However, organisations are suffering from a degree of "bill shock" as the invoices for their greatly increased public cloud use flow through, and this is leading to conversations about repatriating data to privately owned (or at least privately controlled) infrastructure.

In the shorter term, it's important to shut down instances that aren't being actively used, in order to control those bills.

On the other hand, the shortage of cloud resources mentioned above has led some organisations to keep instances running to ensure they will be available whenever they are required. This 'hamstering'...

 ...leads to even greater resource shortages. It also means higher bills, but that's a trade-off against the opportunity cost of not having the resources when you need them.

The realisation that public cloud isn't infinitely elastic is leading to some changes of plan, he said.

So Oostveen offers the following points for consideration:

• Applications built on a PaaS aren't portable. So if portability is important to you, make the appropriate architectural choices.

• You need a hybrid cloud. Furthermore, you need a hybrid cloud that extends to the edge. So if you don't have one, get one.

• "IT is sick of silos" but as fast as we pull them down, we build new ones.

Organisations are best served by choosing technologies that are as open as possible, but that means making the right design decisions, he concluded.

Subscribe to ITWIRE UPDATE Newsletter here


The much awaited iTWire Shop is now open to our readers.

Visit the iTWire Shop, a leading destination for stylish accessories, gear & gadgets, lifestyle products and everyday portable office essentials, drones, zoom lenses for smartphones, software and online training.

PLUS Big Brands include: Apple, Lenovo, LG, Samsung, Sennheiser and many more.

Products available for any country.

We hope you enjoy and find value in the much anticipated iTWire Shop.



iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the iTWire.com site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.


Stephen Withers

joomla visitors

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News