The statistics showed that overall Australia stood ninth in Alipay transaction volume during the new year period - as in 2018 - but the transaction volume increased by 110% and the amount spent per person was up by 40% to 1808 yuan (A$374.75).
A statement from Alipay said 99% of Chinese tourists had its app installed on their smartphones as per a Nielsen survey in 2018, making transactions via the app a key indicator of travelling and spending behaviour.
Other findings released by the mobile payment provider:
- The most common Alipay transaction locations were pharmacies, duty-free stores, fish-markets and supermarkets.
- Transaction volume at duty-free stores increased 670% year-on-year, and spend per person increased by 20%.
- Transaction volume at supermarkets increased 120% year-on-year.
- New Zealand ranked second in the Asia-Pacific region for growth in average Alipay spend per person (after the Philippines), following a 36% year-on-year increase to 1994 yuan.
- Alipay transaction volumes in New Zealand increased by 240%.
- The most common transaction locations were duty-free and souvenir stores.
- The average spend per person at duty-free stores increased by 97% year-on-year, and transaction volume increased by 260%.
Globally both transaction values and volumes experienced robust growth, the company said.
- Offline in-store transaction value surged 2.2 times year-on-year.
- Top five countries that saw the highest growth on average spend were: Denmark (22.7 times), Spain (7.1 times), the Philippines (5 times), Belgium (4.7 times) and Switzerland (3.4 times).
- Asia claimed nine of the top 10 countries by transaction volume with the exception of Canada, which climbed to 10th spot due to increased adoption by local merchants and large retailers.
- In terms of product and outlet categories, Chinese tourists shopped more frequently in department stores and luxury shops in Europe, while those who travelled to Asian countries favoured cosmetics shops and convenience stores.
- Average consumption growth through Alipay by travellers from third- and fourth-tier cities in China outpaced those travellers from the top-tier cities, such as Beijing, Shanghai and Guangzhou.
- Middle-aged travellers, who are categorised into two groups — those who were born between 1960-1969 and those born between 1970-1979 — were the main driving force in outbound tourism and overseas consumption.