Home Enterprise Solutions 'Zoom'-ing workplace productivity for REA Group through video comms tool

REA Group owns the RealEstate-com-au site and more, and has zoomed into getting real with "frictionless video across all of its offices in Australia and Australia". 

The REA Group bills itself as "one of Australia’s leading digital advertising companies known for its property website realestate.com.au", and it has engaged Zoom Video Communications to increase workplace productivity.

Zoom, which bills itself as "a frictionless video communications software designed for enterprise clients", proudly boasts that it has "now been deployed across all REA Group’s Australian and Asian offices", with the software enabling the company’s "1400 global employees to connect and work more collaboratively, no matter where they’re based".

As a growing digital company, REA Group says it was "seeking a new and agile software provider that would keep up with high video call volumes without dropping out, and allow employees to work flexibly without feeling disconnected from their team members in other cities".

As is already obvious by now, it's no surprise to see REA turning to Zoom for its "reliable and easy-to-use platform, and was quickly adopted by people across the business – from sales teams on the road to senior management across Australia and Asia".

Indeed, in May 2018 alone, REA Group says it "completed nearly 4000 meetings on Zoom, and has now rolled out a suite of fully integrated Zoom rooms across Australia, making its functionality easier to use and meeting productivity improved".

REA Group Senior Manager of Enterprise Technology, Luke Fletcher, commented: “Our purpose is to change the way the world experiences property. To fulfil this purpose, our people need the right tools in place to work collaboratively and efficiently.

“With more than 1400 people spread across Australia and Asia, Zoom has played a key role at ensuring communication between our teams remains easy.

“Our people have found the software to be accessible, reliable and fast; they are now spending more time in their actual meetings, rather than trying to figure out how to make the video conferencing work,” Fletcher continued.

Six months into the deployment in Australia, REA Group says is "still capitalising on the ability to schedule meetings across external party’s calendars as well as share screens during presentations. This is made possible with Zoom’s increasingly popular combination of usability and ability to tolerate low-bandwidth and lousy connections".

Michael Chetner, head of Australia and New Zealand at Zoom, said, “Zoom takes out the complexities of connectivity for organisations so that they can focus on their interactions with customers. We have seen hospitals, universities, and businesses like REA Group dramatically change how they communicate and accomplish their business objectives using Zoom.

"Based on data we’ve seen with other customers, it’s not far off to think that with Zoom in place REA Group employees can each save anywhere between one to five hours of productivity per week.”

Zoom, which has over 1300 staff globally, reminds us that it "completed US$100 million Series D funding at the start of 2017 which represents the majority of the $145.5 million the San Jose-based company has raised so far. The company has seen astronomical growth over the past couple of years, now reaching 39 billion annualised meeting minutes and serving enterprise customers around the world".

So, there you have it.

I'm quite sure Zoom would never put it in this manner, but they're clearly saying that if you want your productivity to bloom and go boom, put the broom into whatever's not working, stop keeping shtum about it – get Zoom and go vroom!

Here's how one of Zoom's other customers is using Zoom's solutions:


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