Monday, 10 October 2016 16:45

Geospatial use 'exploding', says Pitney Bowes executive

By

Geospatial technology is increasingly important to the public and private sectors, according to Pitney Bowes.

Insurance companies, telcos, retailers and others are "embracing geospatial technology" to turn data into actionable information, according to Pitney Bowes ANZ managing director Nigel Lester, because they need to bridge the gap between the digital and physical worlds. Examples include deciding where to target particular services, or where to open a new store.

The technology is also important for the public sector – 70% of local governments use Pitney Bowes to support decisions about putting services such as childcare in the most appropriate places.

If those can be considered macro decisions, Pitney Bowes' technology is also used at a micro level in various sectors. Location-based services can be used to deliver marketing messages to people in particular places — whether that's in terms of being physically present in a certain shopping centre or having an address within a particular area — or for operational purposes, such as directing a pizza order to the most appropriate store.

Other examples of "operational geospatial" include maintaining accurate address/location data (eg, for emergency services use), and the recording of location at the point that data is collected.

Geospatial information can be used in business intelligence, analytics or big data projects as a way of connecting different data sets or to make better sense of internal data, Lester told iTWire.

So data such as demographics, accessibility, consumer spending and the presence of competitors could be used by a big retailer explain why one store is performing very well while another apparently similar branch is having a harder time. It's about understanding how to best apply your resources, he said.

Pitney Bowes' Spectrum geospatial platform connects to databases, Hadoop and other software, Lester said. "There's a myriad ways to consume the data."

Interest in geospatial data and systems is exploding, he said, due at least in part to the widespread use of map software on smartphones. That said, the company focuses on the government or commercial sectors where it is important to know, for example, exactly where a property is, or where a building is located on a property.

Pitney Bowes achieves the required level of accuracy by assembling data from authoritative sources such as the Public Sector Mapping Agency and enhancing it with data collected by the company. Pitney Bowes actively monitors areas undergoing development and physically collects the data it needs to provide an accurate service, and also looks for areas such as private estates that aren't covered by government agencies.


Subscribe to ITWIRE UPDATE Newsletter here

Active Vs. Passive DWDM Solutions

An active approach to your growing optical transport network & connectivity needs.

Building dark fibre network infrastructure using WDM technology used to be considered a complex challenge that only carriers have the means to implement.

This has led many enterprises to build passive networks, which are inferior in quality and ultimately limit their future growth.

Why are passive solutions considered inferior? And what makes active solutions great?

Read more about these two solutions, and how PacketLight fits into all this.

CLICK HERE!

WEBINAR INVITE 8th & 10th September: 5G Performing At The Edge

Don't miss the only 5G and edge performance-focused event in the industry!

Edge computing will play a critical part within digital transformation initiatives across every industry sector. It promises operational speed and efficiency, improved customer service, and reduced operational costs.

This coupled with the new capabilities 5G brings opens up huge opportunities for both network operators and enterprise organisations.

But these technologies will only reach their full potential with assured delivery and performance – with a trust model in place.

With this in mind, we are pleased to announce a two-part digital event, sponsored by Accedian, on the 8th & 10th of September titled 5G: Performing at the Edge.

REGISTER HERE!

BACK TO HOME PAGE
Stephen Withers

joomla visitors

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

Share News tips for the iTWire Journalists? Your tip will be anonymous

WEBINARS ONLINE & DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News