The move is departure for Melbourne IT from its core domain registration and web hosting business and is clearly an attempt to capitalise on the trend toward enterprises migrating their infrastructures to cloud data centres.
The partnership with 2nd Watch will offer services to migrate workloads to the cloud for a fixed price in Australia and New Zealand packaged under an umbrella solution called Cloud Factory.
“2nd Watch is a leading provider of enterprise workload migration to the cloud and a member of the AWS Partner Network as AWS’ original Premier Consulting Partner,” said Peter Wright, Executive General Manager Enterprise Services at Melbourne IT.
“It has validated expertise and capabilities around cloud migration which, combined with Melbourne IT’s managed cloud solutions expertise, will bring significant opportunity for Australian businesses in the cloud space.”
In Australia for the Melbourne IT/2nd Watch alliance launch announcement, Jeff Aden, 2nd Watch Co-founder and EVP of Strategic Business Development and Marketing said, “Our partnership with a leader like Melbourne IT is a significant value add. This is especially so in a market known for its thirst for innovation and extracting value from technology.”
“Cloud adoption in the US is more advanced than Australia,” said Peter Wright, “2nd Watch has proven success in the US with leading brands such as Yamaha, Condé Nast and Lenovo.”
Wright said that Melbourne IT, also an AWS Premier Consulting Partner, had combined forces with 2nd Watch to bring proven, advanced data centre migration and consulting services to the local market.
“The result is that Australian/New Zealand organisations can now utilise the same data centre experience and outcomes that US companies benefit from - faster, risk managed, fixed price data centre migrations. To say that we are excited to bring these benefits to Australian and New Zealand enterprises is an understatement.”
He noted that: “since the AWS launch in Australia in November 2012, there has been strong adoption of the AWS cloud in Australia with a ‘first wave’ of cloud activity, which involved building and launching web and digital apps, test and development workloads and analytics in the cloud.”
“The rapid pace of local cloud adoption has proven that the cloud unlocks agility and innovation. While this trend will continue, a new wave of traditional enterprise workload migration to the cloud is emerging which will continue to deliver significant efficiencies and savings to organisations that have built trust to move their line of business applications in to the cloud,” said Wright.
“We are pleased to see these two great partners working together to bring Cloud Factory to Australia and New Zealand, offering value to organisations who want to further accelerate their journey to the AWS Cloud.” said Ed Lenta, AWS Managing Director, Australia and New Zealand.
Aden also noted the variation in cloud uptake in the Americas and Australasia. “Thus, the partnership between two AWS Premier Consulting Partners made perfect sense,” said Mr Aden. “We can provide the expertise of our large scale cloud migrations to Australian customers who are just starting out with wide-spread adoption of cloud migration services. This realisation follows conversations which took place over the last year between 2nd Watch and Melbourne IT around the rate of cloud adoption in Australia and New Zealand.”
“2nd Watch has experienced tremendous customer interest in Cloud Factory, both in the US and in Asia Pacific, and we’re thrilled to finally be able to launch our services here in Australia, with Melbourne IT. 2nd Watch and Melbourne IT share similar goals of providing migration and managed services for enterprise clients and also share a similar culture, which makes for an extremely robust partnership,” said Aden.
Australia is one of the fastest growing regions in the world for Amazon Web Services adoption, with Australians seen as early adopters of new technology.