Thursday, 05 March 2015 14:40

Dairy Farm in the cloud deployment with Telstra Featured


Pan-Asian retailer Dairy Farm Group is deploying a multi-million dollar managed private cloud solution from Telstra to service its stores and franchises across Asia.

The Dairy Farm Group commenced its SAP migration to Telstra’s private cloud offering in November last year, with health and beauty stores being the first to move.

The deployment is due for completion in April this year, and the Dairy Farm Group says it is continuing to explore further expansion of the platform, including unified communications as a service, network and retail media solutions within the next two years.

The company says it has 100,000 employees and 5,800 stores and franchises in the Asia region including IKEA, Mannings and 7-ELEVEN, serving more than one billion consumers annually across its highly diversified businesses.

Under the agreement, Telstra is overseeing the storage, physical security, maintenance and connectivity of the company’s SAP suite, enabling the Dairy Farm Group to stay focused on its core business.

“We undertook a very detailed selection process and chose Telstra as our successful cloud infrastructure partner due to their flexibility, ability to scale and willingness to adjust and refine the proposal in line with our needs,” said Gerhard Roux, CIO, the Dairy Farm Group.

“The total cost of ownership and immediate partnership that developed during the negotiation phase, also influenced our final decision.”

Telstra Head of Asia Pacific Enterprise, Global Enterprise & Services, Andrew Wildblood, said  opting for Telstra’s managed private cloud solution should help lower the total cost of ownership for the Dairy Farm Group’s SAP suite, “with less resources required to manage the environment.”

“Hosting business applications in the cloud, helps empower the Dairy Farm Group’s employees to work on the move, delivering a consistent level of productivity while addressing increasing demand for mobile workspaces. Furthermore, the Dairy Farm Group will benefit from improved business continuity with the managed solution’s disaster recovery offerings.

“Growing numbers of companies are looking to outsource the management of their infrastructure to providers such as Telstra. By leveraging the benefits of private cloud today, we believe the Dairy Farm Group is well placed to steal a march on its competitors and deliver even more innovative modern retail solutions to its customers across Asia.”


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).



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