Monday, 24 June 2019 11:04

Kogan partners with Powershop to offer ‘reduced’ power, gas costs

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Kogan partners with Powershop to offer ‘reduced’ power, gas costs Image Stuart Miles, FreeDigitalPhotos.net

Online retailer Kogan is launching a new service under a new brand — Kogan Energy — in partnership with Powershop to offer what it claims will be competitive power and gas services to Australian households.

Kogan has inked a a multi-year agreement with Powershop Australia – a part of Meridian Energy Limited group – to offer services under the Kogan Energy brand.

Kogan Energy is expected to launch before the end of 2019 and the company says it will focus on “simplifying the provision of power and gas for millions of Australians and making these essential services more affordable through digital efficiency”.

Kogan.com executive director David Shafer said the partnership would help reduce the cost of power and gas for many Australians.

“Kogan.com is excited to partner with Powershop, which is part of Meridian Energy – Australasia’s largest 100% renewable energy generator. This partnership will enable Kogan.com to offer Aussies low-cost power and gas, and a first-class customer experience using technology that will enable customers to easily track their energy usage at any time.

“Meridian Energy Group provides world class generation from some of Australia’s leading wind farms and hydro power stations, and Powershop Australia was ranked Australia’s greenest power company from 2014 to 2018 by Greenpeace.

“With well over 1½ million active customers, Kogan.com is proud to be able to offer a genuine win-win-win for Meridian, for Kogan’s shareholders and, most importantly, for Kogan.com customers who will get access to low prices on power and gas, and a seamless digital experience.”

Meridian Energy Australia and Powershop Australia’s chief executive Ed McManus said the company was pleased to be working with Kogan to continue to “bring choice and transparency to Australian energy consumers”.

“We generate some of the cleanest and greenest energy in Australia. Together with Kogan, we believe we can make a real difference to the energy space by delivering simple, great value, energy offerings through Kogan Energy.”

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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