Tuesday, 10 September 2019 13:20

Kogan Energy launches Australian power, gas market business

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Online retailer Kogan has now officially launched Kogan Energy in partnership with Meridian Energy subsidiary Powershop Australia, promising power and gas services at more affordable prices through digital efficiency.

Kogan, which announced its new Kogan Energy brand in June, has launched the company with its offering of “competitive power and gas services” to Australian households.

Kogan says residential customers in Victoria, New South Wales, South East Queensland and South Australia can now easily switch to Kogan Energy for power - and gas is also available to customers in Victoria.

And once connected, Kogan Energy customers can monitor their power and gas usage and pay bills through one mobile app.

Kogan Energy says its new offering comes at a time when Australian households are facing “some of the biggest challenges to affordable energy with the upcoming summer season”.

Kogan cites the Australian Energy Market Operator’s recent 2019 Electricity Statement of Opportunities report which it says points to soaring summer power prices across the country.

This new offering comes at a time when Australian households are facing some of the biggest challenges to affordable energy with the upcoming summer season. The Australian Energy Market Operator’s recent 2019 Electricity Statement of Opportunities report points to soaring summer power prices across the country.

“While customers might feel they don’t have control over this industry-wide issue, Kogan Energy is giving Aussies the upper hand. Customers in some locations can potentially pay up to 29% less than the highest prices in the market and up to 18% less than the reference price on their annual energy bills, putting money back in the hip-pockets of hard-working Aussies,” Kogan Energy says.

Under the deal with Kogan, Powershop, will provide backend and system support for Kogan Energy customers.

“Kogan.com works tirelessly to deliver better value to Aussies on essential goods and services that are part of everyday life. Kogan Energy is helping Aussies keep more of their hard earned money by delivering exceptional prices on these vital services,” says David Shafer, Executive Director of Kogan.com.

“This is complemented by an easy-to-use online platform and mobile app to help people monitor and take control of their energy usage.”

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Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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