Wednesday, 05 April 2006 19:39 uses iTunes podcasts to deliver training


CRM vendor, has released a set of podcasts detailing best practices for its CRM platform AppExchange at its new new on iTunes site.The podcast sessions aim to provide customers and partners with useful insight from product experts, peers and industry leaders, to successfully apply the value of AppExchange across their business.

The Best Practices for AppExchange podcasts feature:

•    Introduction to the AppExchangeUnderstanding and Leveraging the AppExchange

•    Partnering with to Join the On Demand Revolution
Understand the Value and Process of Going to Market with AppExchange

•    AppExchange Partner Success: DreamFactory
DreamFactory's Bill Appleton Explains Their Success with the AppExchange

•    Panel Discussion with Ray Lane, John Hummer - Top VC’s Discuss Impact of AppExchange on the software industry
Panelists discuss trends in the software industry and the impact of AppExchange.

•    Adam Bosworth - Intelligent Reaction
Adam Bosworth, the VP of Engineering at Google contrasts the old model of software vs the new, explaining the virtues of intelligent reaction. on iTunes also claims to have over 70+ podcast sessions of downloadable audio content at the time of launch, covering a wide variety of tracks from best practice sessions, industry roundtable discussions, to thought leadership presentations. New content will be added on a monthly basis, according to the company.

“With on iTunes, partners and customers are able to connect with industry and product experts and hear directly from peers working on similar business initiatives,” said Marc Benioff, chairman and CEO, ”We are continuously thinking of new ways to keep our community active and engaged, and to empower them to be successful. By making these podcasts available, they now have yet another tool to tap into the extensive knowledge and insight of the entire community.”

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Stan Beer co-founded iTWire in 2005. With 30 plus years of experience working in IT and Australian technology media, Beer has published articles in most of the IT publications that have mattered, including the AFR, The Australian, SMH, The Age, as well as a multitude of trade publications.





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