Performance 160x1200

Performance 160x1200

Performance 705x108

Wednesday, 05 April 2006 19:39 uses iTunes podcasts to deliver training


CRM vendor, has released a set of podcasts detailing best practices for its CRM platform AppExchange at its new new on iTunes site.The podcast sessions aim to provide customers and partners with useful insight from product experts, peers and industry leaders, to successfully apply the value of AppExchange across their business.

The Best Practices for AppExchange podcasts feature:

•    Introduction to the AppExchangeUnderstanding and Leveraging the AppExchange

•    Partnering with to Join the On Demand Revolution
Understand the Value and Process of Going to Market with AppExchange

•    AppExchange Partner Success: DreamFactory
DreamFactory's Bill Appleton Explains Their Success with the AppExchange

•    Panel Discussion with Ray Lane, John Hummer - Top VC’s Discuss Impact of AppExchange on the software industry
Panelists discuss trends in the software industry and the impact of AppExchange.

•    Adam Bosworth - Intelligent Reaction
Adam Bosworth, the VP of Engineering at Google contrasts the old model of software vs the new, explaining the virtues of intelligent reaction. on iTunes also claims to have over 70+ podcast sessions of downloadable audio content at the time of launch, covering a wide variety of tracks from best practice sessions, industry roundtable discussions, to thought leadership presentations. New content will be added on a monthly basis, according to the company.

“With on iTunes, partners and customers are able to connect with industry and product experts and hear directly from peers working on similar business initiatives,” said Marc Benioff, chairman and CEO, ”We are continuously thinking of new ways to keep our community active and engaged, and to empower them to be successful. By making these podcasts available, they now have yet another tool to tap into the extensive knowledge and insight of the entire community.”

Subscribe to ITWIRE UPDATE Newsletter here


The much awaited iTWire Shop is now open to our readers.

Visit the iTWire Shop, a leading destination for stylish accessories, gear & gadgets, lifestyle products and everyday portable office essentials, drones, zoom lenses for smartphones, software and online training.

PLUS Big Brands include: Apple, Lenovo, LG, Samsung, Sennheiser and many more.

Products available for any country.

We hope you enjoy and find value in the much anticipated iTWire Shop.



iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.


Stan Beer

Stan Beer assists with Digital Advertising installation and monitoring of advert performance. With 35 plus years of experience working in IT and Australian technology media, Beer has published articles in most of the IT publications that have mattered, including the AFR, The Australian, SMH, The Age, as well as a multitude of trade publications. Any previous news story submissions should be director to and advertising enquires to

Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News