Pitney Bowes. It's a global technology company that provides "commerce solutions in the areas of ecommerce, shipping, mailing, and data".
Then there's Sendle, which bills itself as "the parcel delivery service for the digital economy".
These two powerhouses have announced a "strategic partnership that improves customer experience, drives revenue growth and delivers cost savings by optimising parcel delivery service for small businesses".
So, what is the news?
We're told this launch is part of "a longer term vision to offer a comprehensive range of shipping solutions designed to meet the needs of small businesses across Australia".
According to the Pitney Bowes Shipping Index, the "overall parcel volume in Australia grew by 13% reaching 794 million parcels shipped in 2016. SendPro greatly reduces shipping costs for both retailers and office shippers, and speeds accurate delivery to Australian shoppers".
So, what's one of the big SendPro differences?
It is that "the SendPro shipping platform provides simple pricing with a national flat rate, including pickup and delivery guarantees from Australia’s highest rated courier – Sendle".
SendPro Premium "has no monthly subscription and no minimum order volume. SendPro Premium shippers benefit from an introductory offer of a flat shipping rate of AUD$6 for each satchel shipped anywhere within the country".
"Even for high volume shippers with over 200 parcels per month, SendPro Professional has no monthly subscription and offers competitive shipping rates for both National and Metro across all weight categories.
"All SendPro clients will have access to a wide range of Pitney Bowes solutions and services designed to support small businesses. For example, clients may order shipping supplies such as packaging and labels through the Pitney Bowes online supplies store".
Stephen Darracott, the Pitney Bowes country manager for Australia and New Zealand, said: "For nearly 100 years, Pitney Bowes has worked to take the complexity out of mailing for our clients, and now we are working to do the same in shipping.
“Our strategic partnership with Sendle is a milestone for us as part of our strategy to deliver a comprehensive range of shipping solutions. For small businesses, our solutions help drive revenue growth and deliver cost savings in shipping – an area that is vital today for conducting commerce.”
James Chin Moody, chief executive and co-founder of Sendle, said: "Sendle has always had a clear mission: level the playing field for Australian small businesses by giving them access to big business delivery infrastructure.
“This alliance is a step forward in making shipping affordable, simple and reliable for smaller businesses that previously did not have access to the improved customer experience and cost savings of a shipping platform like SendPro. We are proud to power this technology that positively impacts small business outcomes.”
So, there you have it, a pro new way to send has arrived, and while competitors might grumble about the competitive new offer and blandly suggest it's just not cricket, as with all things, it's all in the delivery.
Here's the new SendPro video: