Wednesday, 29 November 2017 21:38

VIDEO Interview: CEO Cheryl Mack previews StartCon 2017, 1-2 Dec Sydney


Billed as the largest start-up and growth conference to help you disrupt the disruptors, StartCon 2017 is bigger and better than ever to help you grow smarter.

Starting on 1 December at Randwick Racecourse Sydney, and ending on 2 December, StartCon 2017 is in its eighth year, having sold out seven years in a row previously, and it promises to be the best StartCon yet!

Naturally, anyone with a new start-up or one to come will learn a great deal, but you'll also find the following statement which is also great to see for those wanting to take units already well into the start-up process grow to the next level:

"For high-growth start-ups and marketing teams looking to grow bigger, faster and stronger than ever before. Move past the 'start-up' mentality and develop your empire through growth and marketing."

Clearly, with 3500+ attendees, 60+ speakers, 150+ exhibitors and 500+ start-ups, it's going to be big, so I spoke to StartCon chief executive Cheryl Mack to get a preview of the event for us all.

Article continues beneath the video, please read on!

I also had the chance to interviewMack during StartCon 2016, as well as Freelancer chief executive Matt Barrie and Twilio's Patrick Malatack, which you can see here

In the interview above, I introduced Mack as chief executive of StartCon, and welcomed her.

I noted it had been nearly a year since we last spoke and noted I'd have links to that in this article, and then asked Mack to preview StartCon 2017 and tell us about some expected highlights.

I asked what the biggest learnings were from StartCon 2016 that were applied to this year's event.

We spoke about last minute ticket availability, including a hidden link that Mack talks about in the video above, as well as the $59 Digital Pass,

That allows you stream all the sessions, with the main stage presentations streamed live and available on demand afterwards, along with on demand full recordings of all the other sessions.

This year, this includes access to all the videos from previous StartCons to maximise the Digital Pass value, alongside allowing all the video content to be accessed anytime, and not for a limited time, which reflects the modern nature of video content today.

We spoke about the speakers, the expo show floor, the top three things anyone starting up must know to succeed (while acknowledging three is too small a number) and more.

I asked about the challenges in securing all the talented people speaking at the event, we spoke about the prize for the pitch competition, how the world of start-ups will evolve over the next decade, great advice learned over the past year that has improved Mack's life, and her final message to readers, viewers and current and future conference-goers.

StartCon 2017 is here, where you can get last minute tickets as well as a Digital Pass here

It looks like it will be a buzzing conference full of learning, growth and a myriad other opportunities, and I wish StartCon 2017 great success. 

I'll be attending on Friday and will have some reports from StartCon 2017, with video, so see you in a future article! 


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.



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