TCL Electronics dubs itself "one of the world’s top consumer electronics brands" and also says it is an innovation leader, and is "calling on Aussie makers and creators to share stories of their everyday heroes for a chance to win a major prize of A$10,000 cash".
Creators are called to submit a video telling the story of an individual (or individuals) who is a "legend" or who are legends to them.
From friends and family, to the local shopkeeper, soccer coach or even a next door neighbour, TCL says that "legends are defined by the entrant and stories can be told in short or long-form video."
There will be five winners, and they'll be announced on October 15. The first prize winner will take home the legendary prize pool of $10,000, while the four runner-ups will each receive TCL AI-enabled 4K TV.
Now, there is one condition - the file of the video entry cannot be larger than 30 megabytes.
I personally wondered how long this would be, at a 30 second 1080P video on my iPhone XS Max was 38 megabytes, while a 30 second 720P video was 23.8 megabytes.
Given the fact you're meant to be creative, you could creatively compress your video further or record at a lower resolution or both to get a longer recording time while still fitting under the 30 megabyte limit.
How you tell a compelling, prize-worthy story and make it fit into a 30 megabyte file size is up to you, but if you're as legendary as the person or people you're creating a video about, TCL no doubt has faith in your abilities to rise to the challenge.
Indeed, TCL A/NZ's MD, Mark Zhang, said: At TCL, we strive to live the creative life and Born A Legend is the perfect platform to inspire others to think creatively.
"The initiative aims to engage creatives across all fields - from filmmakers and videographers, editors, writers, producers and more."
We're told that "entrants can upload a video onto the Born A Legend website in a MP4 or MOV file format, of no more than 30 megabytes in size, and "the more (unique) entries submitted, the more chances to win".
Here's the official Born a Legend Campaign Video: