Thursday, 04 January 2018 10:26

Mobile QR codes: redemptions to surge past 5.3 billion by 2022


QR codes aren't a passing fad, with QR code coupon redemptions predicted to grow fourfold from an estimated 1.3 billion in 2017 to 5.3 billion by 2022.

The new research, dubbed "Mobile & Online Coupons: Leading Vendors, Technologies & Market Forecasts 2017-2022", comes from the gurus at Juniper Research, and as always, is on sale to relevant parties at relevant prices.

The research "finds that the use of QR codes to deliver coupons and discount offers will increase substantially, as in-built QR functionality on mobile devices drives usage, with Apple leading the way".

The company is dubbing it as "The Second Coming of QR Codes."

One of the reasons for the predicted surge includes recent changes by Apple, which saw the inclusions of QR code reader functionality as part of the camera application on iPhone devices.

This has led Juniper to "revise upwards our mobile coupon forecasts. Juniper forecasts that over 1 billion mobile devices will access coupons through QR codes by 2022".

Research author Lauren Foye explained: "Apple’s addition of QR code reading facilities directly addresses a major barrier for use in Western markets. The lack of an in-built reader had been a hindrance, with consumers needing to download a separate QR code scanner app".

Given this change, Juniper says it "believes retailers are set to take advantage of an increasingly receptive audience for QR codes. For example, US retailer Target announced a QR code-based payments system to scan offers directly to their device stored payment cards, which can then be scanned at checkout for instant payment".

What about "New Technologies Set to Boost Loyalty?"

Well, here we find Juniper's research stating that "mobile enabled loyalty cards will double, with nearly 4 billion cards set to be active by 2022, up from 2 billion in 2017. Growth will be aided by digitalisation of offers, alongside newer, innovative technologies being applied by retailers".

In addition, "the research found chatbots and voice assistants as major driving factors in delivering consumer loyalty, with these programmes aiding in delivering recommended offers and incentives, as well as addressing any customer queries".

"However, teething problems such as misunderstood queries or incorrectly recorded information risks alienating users."

As usual, Juniper offers a free white paper dubbed "Coupons – 3 New Technologies Set to Energise Loyalty" to tempt relevant parties with more information so as to facilitate the purchase of Juniper's full report.


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.



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