Friday, 04 May 2018 03:20

Melbourne preferred as Airbnb hub: Sydney snub? Featured


Ok, ok, so Sydney isn't really being snubbed, it's just that travellers to Melbourne find Airbnb a very popular option compared with travellers to Sydney, according to the latest research.

Roy Morgan has released its latest stats on Australians who have been on a trip in the last 12 months, with Melbourne noted as being "way ahead of Sydney as an Airbnb hub".

We're told that Australians are "increasingly choosing to stay in rented houses or rented serviced apartments when they travel".

Indeed, some 10.4% of travellers "stayed in this type of accommodation on their last trip, according to Roy Morgan travel research conducted in the year to March 2018. This is substantially higher than a decade ago when only 7.1% stayed in rented accommodation".

Roy Morgan tells us that "Melbourne is Australia’s favoured destination with Airbnb travellers", and that "11.6% of people who visited Victoria’s capital city on their last trip stayed in either rented houses or rented serviced apartments on that trip, up 3% on a decade ago".

This is compared to "only 8.5% of people who visited New South Wales capital Sydney on their last trip stayed in either rented houses or rented serviced apartments on that trip, up 1.3% on ten years ago".

But what about a couple of other top Australian capital cities?

Here, we're told that "Queensland capital city Brisbane has also seen strong growth in this type of accommodation being utilised with 11.4% of people who visited Brisbane on their last trip stayed in either rented houses or rented serviced apartments on that trip compared to 7.2% in 2008".

Meanwhile, in post mining boom Perth, the trend is reversed as now "only 4.2% of people who visited the WA capital on their last trip stayed in rented houses or rented serviced apartments on that trip, less than half the levels of a decade ago when the mining boom was in full swing".

Here's Roy Morgan's chart on "Australian travellers who stayed in rented houses or rented serviced apartments on last trip".


Source: Roy Morgan Single Source (Australia), April 2007 – March 2008, n=14,599. April 2017 – March 2018, n=9,893. Base: Australians who have been on a trip in the last 12 months.

Gary Morgan, executive chairman, Roy Morgan, and candidate for Melbourne Lord Mayor, says the increasing prevalence of short-term Airbnb type accommodation proliferating is a huge problem for Australia’s capital cities:

“Airbnb was founded in mid-2008 and over the last decade has been a spectacularly successful business for its investors and for travellers worldwide looking for cheap accommodation.

“Unfortunately, there is a price to pay for this cut-rate accommodation and it is being paid for by apartment buyers and developers who are suffering from a reduction in apartment values caused by short-term travellers.

“Melbourne has seen a huge surge in apartments being used for Airbnb short-term accommodation over the last decade and this has cut the value of apartments. These apartments weren’t originally bought or sold on the understanding they would be used as a revolving door by travellers from both Australia and overseas.

“It is vital that the Lord Mayor of Melbourne pushes for legislative action from the State Government to ensure that people renting such apartments stay for a minimum of one month which forces the traveler to invest in the maintenance of the apartment and surrounding amenities.

“As Lord Mayor I will ask (forcefully) for the State Government to prevent apartments being used (and vandalised) by short-term visitors that downgrades the value of apartments and leads to a poorer overall amenity for the city and for residents in Melbourne,” Morgan concluded.


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.



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