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Monday, 04 July 2011 18:59

Luna Park visitors get a new reason to smile


Visitors to Sydney's iconic Luna Park are about to become engaged on a whole new level, with the amusement park adding a new social media experience for its guests.

The new 'My Experience' initiative uses a high-tech integrated solution to automatically add real-time social media interaction to the guests' experience.

The service allows guests at Luna Park to easily share their experience through automated updates on Facebook including instantly posting ride photographs, status updates and their Extreme-O-Meter rating out of ten (which is based on how many rides they go on).

Jeremy Nance, Marketing Manager at Luna Park Sydney said, 'We now consume information at an incredibly fast pace. We don't want to know what happened, we want to know what's happening."

''My Experience' is all about capturing content for guests and allowing them to share that content with their Facebook Friends easily and in real time.'

The 'My Experience' technology solution incorporates near field communication, multi-channel campaign and mobile technologies to deliver 'My Experience' across SMS, email, web and Facebook.

The access layer uses RFID inlays and proximity readers to track when a guest goes on each ride. Originally the domain of logistics management, RFID provides a simple mechanism to link a guest's actions in the Park, such as photos taken, status updates and the number of rides they go on, to the orchestration and execution layer.

The orchestration and execution layer is powered by Portrait Dialogue from Pitney Bowes Business Insight, and follows months of consultation between Luna Park itself and Centryc.

Portrait Dialogue is provided in a hosted, on-demand model to enable the elasticity to handle the peaks and troughs of demand and uses preconfigured rules to track and monitor each guest's progress through Luna Park.

Triggers based on items such as activity, location and time of day initiate interactions through SMS, Facebook and email.

The interaction layer physically delivers ride photographs, status updates and the Extreme-O-Meter rating to the guest's Facebook news feed where their friends can like and comment on them.

It also delivers SMS offers to the guest based on pre-defined triggers, as well as an end of day email which provides a summary of their entire experience so they can relive their day's fun anytime they want to.

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