Tuesday, 03 April 2018 11:37

Intuit QuickBooks partnering with Ch 7 and Mark Bouris on new TV show 'The Mentor'


The upcoming new TV show "The Mentor" and cloud accounting software Intuit Quickbooks are set to help Australian small business owners overcome business challenges, with Mark Bouris to be the mentoring man of the moment.

Ok, so "The Mentor" TV show isn't going to be like "The Equalizer" TV show, but it looks set to smash business problems into submission, and deliver justice to the profitability books of some Australian small businesses thanks to the entrepreneurial superpowers of acclaimed business expert Bouris – and Intuit's Quickbooks cloud accounting platform. 

The new TV show is set to launch after the global sporting extravaganza that is the Commonwealth Games, which not so coincidentally is also airing on the Seven Network.

Sponsored by global cloud accounting software provider Intuit Quickbooks, the show will "help small businesses across the nation thrive in an innovative way", with the help of Bouris, who is the titular "Mentor" on the programme.

The show will see Bouris "take his extensive business knowledge to the streets to help Aussie small business owners pull through".

Nicolette Maury, Intuit Australia's vice-president and country manager, said: “The nation’s 2.1M small businesses are the backbone of the economy and Intuit is fully committed to supporting them and powering their prosperity.

“We know from connecting with our 100,000 customers that people who work for themselves often need a helping hand when it comes to financial know-how in order to boost their chances of long-term success.”

She added: “I’m delighted that Mark will be hitting the streets and getting up close and personal with small business owners to give them a real shot at personal and financial success”.

Maury "highlighted the importance of building customer empathy for small businesses as a way to understand their unique business challenges", and we're told that "the insights gained can then be harnessed to help support them and even act as a catalyst to innovate".

Maury continued: “At Intuit, all employees build customer empathy by conducting regular Follow me Home and Follow me to the Office visits where they meet small business owners on their home turf. We then use the learnings from those visits to help ensure we are in tune with our customers.

“Key insights are later shared with Intuit’s product development team to continuously innovate our QuickBooks offering to meet customers’ needs.”

Speaking on the sponsorship, Katie Finney, Head of 7 Program Partnerships, Seven Network, said, “Intuit’s partnership with The Mentor delivers seamless integration throughout the series. QuickBooks sets up small businesses for success and that’s the foundation of The Mentor, which makes it the perfect partnership”.

In each Mentor episode, viewers will see Bouris take a small business owner through a series of steps before their successful business re-launch:

1. Pressure test

The pressure test allows Mark to observe how the small business operates from another location via CCTV cameras. He’ll comment on what he sees when the business is dealing with customers and then identify key problems and opportunities.

2. Experts

Next, Mark will introduce the small business owner to experts in who can share advice on how the small business owner can accelerate their business.

3. The Deal

Then, in a boardroom, Mark will dispense tough love to the small business owner as he outlines how they can get their business moving.

4. Launch

We're told that "once the small business owner’s key issues are fixed, it’s time for a re-launch. Whether a rebranding, refurbished shop or a new workflow, the re-launch party is an exciting time for the business to take on Mark’s advice and show its customers change has come".

Nicolette Maury said, “I can’t wait for the results. We know that building a solid financial foundation enables owners to create resilient small businesses that stand the test of time and contribute to the nation’s success.”

My own concluding thought is that it almost sounds a bit like Gordon Ramsay's Kitchen Nightmares, except for small businesses rather than restaurants, and with decidedly more experts than just one man, be it Ramsay or Bouris.

That said, Ramsay's show was a stellar success, and given Australia's love of small business, and battlers, let's hope The Mentor is a stunning success, not just for the show and Bouris, but for all the businesses involved in the show.

You can see a sneak peek video preview/trailer of The Mentor at this Yahoo article. 

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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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