According to Hub IT founder, Brad Moran, who conceived the NoQ smartphone purchasing platform, said the Ravvel iPhone app was the first created for an individual fashion boutique in Australia. 'It really is the first of its kind and an impressive achievement for a new store.'
'Specialist boutiques that typically rely on word of mouth for their marketing are starting to use social networking tools such as Facebook and Twitter to promote themselves. Ravvel is taking that to the next level by launching its own iPhone app to allow its customers to browse and safely purchase its products from its smartphone app.'
Moran said research showed that Australians were already spending $12 billion a year for online purchases. 'Since 40 per cent of online shopping occurs outside working hours, smartphone apps are playing an increasingly important role as a point of sale.
'With the strong growth in online purchasing, Ravvel is leading the way by showing fashion retailers how to put their products in front of their customers 24x7. Where Ravvel's app is superior to a website is that customers can use it in a social context, when they're out with friends, which is when many people like to make buying decisions,' Moran said.