Sunday, 06 May 2012 20:14

Fashion app a first for NoQ iPhone

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Adelaide fashion boutique Ravvel has become the first Australian fashion store to offer customers access to its range of products through the NoQ iPhone purchasing platform.

The app, already available to download for free from the Apple App Store, was developed by Australian iPhone app specialist, Hub IT, and allows Ravvel's customers to use their iPhone to browse the store's range of products, purchase and pay for items and arrange to either collect them from the store or have the items delivered.

According to Hub IT founder, Brad Moran, who conceived the NoQ smartphone purchasing platform, said the Ravvel iPhone app was the first created for an individual fashion boutique in Australia. 'It really is the first of its kind and an impressive achievement for a new store.'

'Specialist boutiques that typically rely on word of mouth for their marketing are starting to use social networking tools such as Facebook and Twitter to promote themselves. Ravvel is taking that to the next level by launching its own iPhone app to allow its customers to browse and safely purchase its products from its smartphone app.'

Moran said research showed that Australians were already spending $12 billion a year for online purchases. 'Since 40 per cent of online shopping occurs outside working hours, smartphone apps are playing an increasingly important role as a point of sale.

'With the strong growth in online purchasing, Ravvel is leading the way by showing fashion retailers how to put their products in front of their customers 24x7. Where Ravvel's app is superior to a website is that customers can use it in a social context, when they're out with friends, which is when many people like to make buying decisions,' Moran said.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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