Monday, 12 March 2018 11:11

Dropbox and Salesforce collaborate on new 'strategic partnership' for deeper connections


Dropbox and Salesforce's new strategic partnership "connects Salesforce’s #1 CRM platform with Dropbox’s leading collaboration platform" and is claimed to help companies of any type or size to "collaborate and more deeply connect with their customers across sales, service, marketing, commerce, and more".

Dropbox, the service once derided by Steve Jobs as merely a feature, but which has achieved stunning storage success while adding ever more features, benefits and strategic partnerships of its own, has done a deal with CRM provider Salesforce

We're told that the companies "will initially deliver two new integrations to drive brand engagement and boost team productivity":

Commerce and Marketing Cloud + Dropbox:

Here, both companies say you can "Create branded, customised Dropbox folders within Salesforce Commerce Cloud and Marketing Cloud with the new digital asset engagement solution. Folders can be accessed by both internal teams and external partners.

"With two-way workflows, content stays relevant and up-to-date, whether the user is working in Dropbox or Salesforce. For example, a retailer using Salesforce Commerce Cloud may create a Dropbox folder to access product images or creative briefs from an external creative agency. The retailer is notified if the agency makes changes or additions and can then update their online storefront in order to deliver a superior shopping experience."

Quip + Dropbox:

With this integration, you'll able to "Access Dropbox content, such as photos, videos and slides, directly within Salesforce Quip. Dropbox will also add support for Quip documents, allowing joint users to work on Quip files that live in Dropbox, furthering Dropbox’s effort to build a unified home for work."

In addition to these new integrations, we're told that "Salesforce will use Dropbox Enterprise and Dropbox will significantly extend its use of Salesforce products including Salesforce Service Cloud, Marketing Cloud and PRM across its business".

So, wasn't there already a partnership between Salesforce and Dropbox?

Well, yes, there is already a parternship, with both companies stating today's announced "builds on the existing relationship", including "the Dropbox for Salesforce app available on the Salesforce AppExchange".

Additionally, Salesforce Ventures, Salesforce’s corporate investment group, "has been an investor in Dropbox since 2014", so clearly the collaboration and synergy is at a much deeper level than the usual partnership announcement.

Ryan Aytay, executive vice-president, Global Business Development & Strategy, Salesforce, said: “Customer success is core to everything we do at Salesforce and it inspires our partnerships.

“When you bring together the world’s leading CRM and collaboration platforms, the possibilities to create more value for our customers are endless.”

Quentin Clark, senior vice-president of Engineering, Product and Design at Dropbox, said: "This deeper partnership with Salesforce is a great opportunity to build new value for our mutual customers.

“We’re looking forward to delivering these new integrations so our customers can get the most out of their tools.”

Dennis Woodside, chief operating officer at Dropbox, said: “Salesforce has completely changed the way businesses connect with their customers through the use of cloud, social, mobile IoT, and AI technologies.

“Together, we have the opportunity to fundamentally change how people work.”

So, when will these new features be available, and what will it cost?

"New integrations are expected to begin rolling out the second half of 2018", with pricing to be announced at "general availability".

Interested parties can sign up for the Digital Asset Engagement pilot here

Dropbox joins Salesforce at the Salesforce World Tours in top cities around the world this spring and at Dreamforce September 25-28 in San Francisco.

Dropbox has written about the development at its official blog

Image created by me using Dropbox and Salesforce logos, and chiefly represents a bit of digital mischief. 


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.



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