Wednesday, 17 January 2018 17:02

Carsales driving young Australians into tech – mobile or otherwise


Carsales will launch its first ever Kids Coding Camp over two days this January at the company's headquuarters in Melbourne as part of its Go4Tech initiative.

A modern-day connected car is the most literal form of modern mobile tech you can get, but with technology pervasive everywhere, learning to code is an essential 21st century skill.

After all, with Carsales reminding us that "Australia is one of the most digitally connected countries in the world", it is no surprise to see that "businesses are increasingly relying on technology and software solutions to support their operations, now and into the future".

Thus, to help introduce the next generation to the technology industry, Carsales has launched its new Kids Coding Camp, with the first at its HQ in Melbourne, and more to come later this year, and presumably, for the foreseeable future.

Jo Allan, Carsales' chief people officer, said: "We recognise it’s important to engage with young Australians early in their schooling to excite them about technology and help them pursue their interest in the field.

“Our goal at Carsales is to encourage curiosity in tech and help steer those who are passionate about technology in the right direction, especially when choosing school subjects. We want the next generation to have the best possible chance to carve out a successful career in the technology industry.

“This guidance is particularly important for young females because currently women only make up around 19% of the tech industry in Australia. [According to the report entitled "SEEK Laws of Attraction Research, 2017."] 

"To help bridge this gender gap, Carsales wants to engage with young females early to show them the opportunities, resources and support available to help them thrive in the industry.”

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We're told the inaugural summer edition of the Carsales Kids Coding Camp "attracted 43 participants, 21 females and 22 males, aged six to 13 years. Over the two days, participants grasped the fundamentals of coding, took part in an array of activities, which included programming concepts using robotic games, and heard from tech industry leaders in a fun, supportive and interactive environment".

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Jason Blackman, chief information officer at Carsales, was among the leaders who spent some time with the participants.

“Our Kids Coding Camp is a great vehicle to enthuse the next generation about creating technology. We will continue to run similar coding camps and look forward to welcoming both new and returning participants to hopefully inspire this next generation to pursue further studies and a career in the industry,” Blackman said.

We're advised that "upcoming dates for 2018 Kids Coding Camps will be released soon," with the ability to register your interest via this email address:


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.



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