Friday, 18 September 2020 11:25

Australian PC market showed strong growth in second quarter

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Australian PC market showed strong growth in second quarter Image by Jarosław Bialik from Pixabay

The Australian PC market — desktops, notebooks and workstations — grew by 35.2% year-on-year in the second quarter of 2020 with a total of 1.422 million units shipped, the technology analyst firm IDC says.

In the desktop segment, consumer and demand was high for whitebox gaming and all-in-ones being notable. Notebooks were in demand across both consumer and commercial segments, with 46.6% and 52.4% growth bringing the total units shipped coming to 1.081 million.

“The commercial market saw huge demand as businesses, government, and students all moved to working from home and online learning,” said Reynard Lowell, IDC Australia’s associate market analyst for PC devices.

"Consumer demand was even stronger, and major retailers in Australia were well equipped for the surge in demand through online purchases, as well as other offerings such as click & collect.

“Consumers are looking to purchase notebooks more than any other devices, due to the increased flexibility and productivity they offer. Many households also suddenly found themselves in need for more notebooks, as parents and children each need their own devices for work and study.”

“Gaming PCs also saw huge growth as people are looking for indoor entertainment and many turned to gaming to fill time or socialise virtually.”

The sale of PC monitors followed a similar trajectory to that of the PC market, with 53.3% growth year-on-year. Many people who were forced to work from home took the opportunity to set up a proper home office, IDC said.

The firm predicted that the third quarter would see similar growth, with 8.3% predicted.

“The consumer market will be the main growth driver," said Lowell. "However, the commercial market is expected to slow down, as a lot of buying has happened during the first half of the year.

"Uncertainty about the future economy will also affect capital expenditure, as businesses, particularly SMBs, will be looking to reduce and streamline costs.”


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Sam Varghese

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Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

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