Home Development Ericsson renames 'Broadcast and Media Services' as 'Red Bee Media'

Don't get a bee in your bonnet, Ericsson has renamed its "Broadcast and Media Services" division as "Red Bee Media" and made it an independent services business from 9 November.

Red Bee Media has now become a "new separate business fully owned by Ericsson".

We're told that the "Red Bee Media name and brand identity will apply to all of Ericsson’s Broadcast and Media Services businesses worldwide".

"As part of this change Red Bee Media is now an independent business fully owned by Ericsson with operations in Australia, France, Germany, the Netherlands, Spain, Sweden, the UK, UAE and the US."

Steve Nylund, chief executive of Red Bee Media, said: “We looked at not only our vision and strategy for the future but also what we, as a business, now stand for.

"The Red Bee Media brand has a long and rich heritage in TV and media and is well recognised across the industry. Adopting this brand will enable us to strengthen our position as an independent and agile media services organisation. It will provide the basis for our business, our people and our clients to unify around a shared identity that represents our purpose, brand positioning and values.”

So, who is Red Bee Media?

Ericsson explained that it is "a world leading provider of broadcast and media services, headquartered in the UK and employing about 2500 broadcast and media specialists globally".

"Its comprehensive services portfolio spans media management, playout, OTT, access services, content discovery and award-winning creative services and sports graphics and analysis solutions."

Here are more "facts about Red Bee Media"

"Every day, people on all continents watch television programs prepared, managed and broadcast by Red Bee Media staff. Every year, the business delivers more than 2.7 million hours of programming in more than 60 languages for nearly 600 TV channels.

"Its content discovery portfolio spans more than 10 million movies and programme titles, covering over 25 languages, and includes an image database covering over 90 percent of all programming available across traditional TV, video on demand (VOD) and subscription video on demand (SVOD).

"It provides over 230,000 hours of captioning each year – more than 100,000 hours of which is live.

"Ericsson first entered into the media services business in 2007 and subsequently grew the business both organically and through acquisitions, including Red Bee Media in 2014.

"Earlier this year Ericsson presented a focused business strategy to revitalise technology and market leadership, improve group profitability and enable customer success. This includes exploring strategic opportunities for the company’s media businesses while continuing to develop solutions to enable the businesses to scale and succeed in the evolving media landscape."

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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

 

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