Friday, 13 September 2019 12:27

6 WEEKS until 30iGala: Peter Coroneos and Peter Price AM talk icode, the White House and Internet history


In this video, I interview former Internet Industry Association chief Peter Coroneos, the original architect of icode, who met up with former IIA board member and Crime Stoppers CEO, Peter Price to talk about the work, the trip to the White House and how the whole thing nearly fell apart during the infamous iiNet case.

So what was the icode?

Released in 2010, the IIA’s icode was a voluntary industry wide code of practice developed to tackle the problem of malware infected computers, particularly those which had been turned into zombies and recruited into botnet armies where they could send spam or attack other computers. Zombies! Botnets! Spam! What strange language we developed to talk about serious issues.

So what did the icode do? Well, it was a protocol for detecting telltale signs of botnet activity on networks based on statistical means (Peter emphasises: never examining the contents of the computer or communications), then notifying the user they might have a problem, and finally offering help or information to restore the infected machine back to health.

18 months after the scheme started ISPs reported happier customers and less bad traffic on the network. And less chance of being blacklisted by other ISPs based on reputational scores, with less spam coming off their networks.

What was inspiring about this work was a few things. First, the IIA achieved 92% coverage of the Australian population within 6 months of its launch. Not bad for a voluntary scheme. Second, it was picked up by other countries like the US. In fact the video tells exactly how it made it all the way to the White House and was subsequently adopted there in a revised form that ended up covering nearly 90% of American internet users.

With the merger of the IIA and Communications Alliance in 2013 the IIA's icode lives on today, and the PDF of the document can be found here.

On Peter's second trip to the White House, he was accompanied by Peter Price, a board member of the IIA from 2011 to 2014 and CEO of Crime Stoppers.

More Internet History will be recounted at the 30th Anniversary of the Internet Gala Dinner on the 31st of October, and you are invited to attend! Details here

Here is the video with Peter Coroneos and Peter Price:

The original article announcing the 30iGala event is here: "INVITATION: Celebrate 30 years of the Internet in Australia with a special Gala Dinner on October 31 in Sydney". 

The following article was published earlier this week: "30iGala: Alastair MacGibbon to speak at Internet Gala Event, plus how to win a free ticket". 

A short biography on Peter Price:

Peter Price has an illustrious career in advertising and communications with over 25 years experience in multi-national ad agencies in Johannesburg, London and Sydney.

His experiences as a victim of multiple crimes in South Africa helped steer him in the direction of violence prevention and law enforcement advocacy, and he has been closely involved with the development of Crime Stoppers in Australia and around the world.

He has been a Director of Crime Stoppers, in Australia, since 1999 and has served as Chairman and Deputy Chairman for 11 years, as well as Vice President of Crime Stoppers International from 2012 to 2016, playing a significant role in the relationship with Interpol.

Just as Australia is celebrating 30 years of the Internet, this year marks the 30th anniversary of Crime Stoppers, with Price currently the Director and CEO of Crime Stoppers in NSW and Director of Corporate Communications for Crime Stoppers Australia.

In 2009, Peter was awarded the OAM, Order of Australia Medal and then in 2017 an AM, Member of the Order, for his service to community safety through executive roles with Crime Stoppers and for Law Enforcement advocacy.


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.



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