Wednesday, 07 August 2013 13:57

Yellowfin seals Thai distribution deal


Australian-based, global Business Intelligence (BI) and analytics software vendor, Yellowfin, has inked a distribution agreement with Thai commercial software and IT solutions provider, Aware.

Under the agreement, Aware Corporation will exclusively distribute Yellowfin and its associated implementation and training services throughout Thailand.

Yellowfin CEO, Glen Rabie, said that Aware’s reputation for "product and customer service excellence" would prove pivotal in raising Yellowfin’s profile throughout Southeast Asia.

“Aware’s understanding of Thailand’s business and ICT communities – combined with its recognised ability to provide its portfolio of local and international clients with outstanding sales and services expertise – will enable Yellowfin to meet growing demand for consumer-oriented BI technologies throughout the region,” Rabie said.

Aware Senior Account Manager, Sonchai Chartbunchachai, said that partnering with Yellowfin was an easy decision because it was “distinct from other BI offerings in a number of critical ways.”

“Aware has worked with many different BI solutions in the past, and there are three things that clearly set Yellowfin apart,” Chartbunchachai said.

“Firstly, it’s unbelievably user-friendly and simple to use. It’s easily scaled and integrated into existing solutions and the knowledge and support provided by the Yellowfin team is second to none.”

The Managing Director of Aware, Steven Prussky, said “We’re constantly striving to deliver best-of-breed solutions that exceed the expectations of our customers and challenge the status quo. Yellowfin’s reputation for customer satisfaction through product excellence was a crucial factor in our decision to partner with them.

“They understand the demands of the modern business user – from their market leading Location Intelligence, Mobile BI, interactive visualisations and Collaborative BI capabilities. Yellowfin shares Aware's passion for customer focused solutions and we’re excited to be part of their partner network.”


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).



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