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Wednesday, 18 November 2015 12:27

Tata gives a make-over to API

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Australian health and beauty company, Australian Pharmaceutical Industries (API), has gone live with a comprehensive IT and business transformation program delivered by global IT services company IT services company Tata Consultancy Services.

In what Tata says is believed to be a world first, the company has delivered an SAP Enterprise Resource Planning (ERP) platform integration includingTCS unified and enhanced mission-critical IT systems across API’s retail, franchise and wholesale operations.

API’s national wholesale network and its 420 Priceline and Priceline Pharmacy stores are now operating on the SAP ERP platform, which Tata says will provide enhanced customer service capabilities, improved logistics and finance processes as well as operational efficiencies.

API selected TCS in 2013 as a strategic partner to update and replace key IT systems with a seamlessly integrated solution. The TCS designed SAP ERP platform integrates with API’s systems, providing improvements in mission-critical business operations such as merchandising, sales and customer service, logistics and finance.

Stephen Roche, API’s Managing Director and Chief Executive Officer, said, “We knew that to truly transform as a business and increase our competitiveness we could realise greater value by leveraging our considerable scale across both retail and wholesale operations.  

“The integrated IT solution delivered by TCS delivers that platform, and with the system now ‘live’ we are able to achieve our key objectives of better outcomes for customers while still maximising efficiencies.”

Deborah Hadwen, CEO, TCS - Australia and New Zealand said, “The successful integration of this SAP ERP platform for API’s significant retail and wholesale divisions confirms our position as a leader in the delivery of innovative IT solutions for the retail sector in Australia”.

“API and its customers will now be able to benefit from this state of the art technology infrastructure, including an enhanced user experience and the elimination of duplication across divisions, saving the company time and money.”


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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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