Monday, 08 July 2019 09:32

Swimming Australia takes the plunge with Amazon Web Services


Australia’s peak body for swimming, Swimming Australia, has selected Amazon Web Services as its cloud and data analytics provider, with the technology to be used to create new swimming meet formats, connect the national swimming community and to better identify talent.

Swimming Australia will also aim to optimise athlete performance at critical junctures of swimming races, and AWS says Swimming Australia will work with it to “reinvent the swimming experience for participants and fans, and to help uncover the next wave of Australian talent for the 2024 Paris Olympics”.

Swimming Australia says swimming is one of Australia’s most popular recreational pastimes — with over 4.5 million Australians participating annually — and with the help of AWS, it aims to enhance the experience for recreational swimmers and fans, as well as the Australian Dolphins national swim team, “through technology innovations that impact high performance”.

“The challenge for Swimming Australia was being able to access data and insights in real-time for fan engagement purposes. With AWS, we can bring fans one step closer to the race action and achieve more with technology,” said Leigh Russell, chief executive at Swimming Australia.

“We are now able to modernise our sport’s business operations and work on a number of projects that will help to connect and build the swimming tribe, bringing incredible moments of inspiration to Australians through the sport of swimming.”

Adam Beavis, commercial director for AWS in Australia and New Zealand, said, “Meaningful data and insights enhance all sorts of customer experiences, from the business world to the sporting arena”.

“Applying the unique Amazon Working Backwards methodology, our team will work with Swimming Australia to identify innovation opportunities by leveraging big data technologies to collect, analyse, and share data, that can then be used to drive new projects that will bring swimmers, fans, and the community closer to the race action.”


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).



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