Swimming Australia will also aim to optimise athlete performance at critical junctures of swimming races, and AWS says Swimming Australia will work with it to “reinvent the swimming experience for participants and fans, and to help uncover the next wave of Australian talent for the 2024 Paris Olympics”.
Swimming Australia says swimming is one of Australia’s most popular recreational pastimes — with over 4.5 million Australians participating annually — and with the help of AWS, it aims to enhance the experience for recreational swimmers and fans, as well as the Australian Dolphins national swim team, “through technology innovations that impact high performance”.
“The challenge for Swimming Australia was being able to access data and insights in real-time for fan engagement purposes. With AWS, we can bring fans one step closer to the race action and achieve more with technology,” said Leigh Russell, chief executive at Swimming Australia.
Adam Beavis, commercial director for AWS in Australia and New Zealand, said, “Meaningful data and insights enhance all sorts of customer experiences, from the business world to the sporting arena”.
“Applying the unique Amazon Working Backwards methodology, our team will work with Swimming Australia to identify innovation opportunities by leveraging big data technologies to collect, analyse, and share data, that can then be used to drive new projects that will bring swimmers, fans, and the community closer to the race action.”