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Thursday, 13 November 2014 10:23

StayinFront gives Heat Group a cosmetic makeover

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Australian cosmetics company The Heat Group has selected StayinFront EdgeCG to automate and mobilise its field sales operations using the latest Windows 8 tablets powered by TouchCG.

The new system will be rolled out nationally to Heat’s 25 dedicated pharmacy territory managers who manage the company’s distribution business covering pharmacy, department stores, grocery and other sales channels.

Kerrie-Anne Turner, StayinFront’s APAC Vice President and Managing Director Australia, Gillian Franklin, said Heat sought a solution that would streamline operations and could easily adapt to its evolving requirements and expanding product ranges.  

Turner said Heat’s selection of StayinFront’s on-demand sales force automation solution will simplify its operations by using a highly scalable, easily configurable platform, seamlessly integrated with its ERP/warehouse system.

“The Heat Group’s subscription to our services builds on our credentials within Australia’s beauty market as it joins recent StayinFront wins at L’Oreal and Schwarzkopf. By being able to simply configure the software to their needs, they each have a flexible platform from which to leverage competitive advantage. They can focus on streamlining operations and looking after their customers.”

StayinFront says the new system will contribute towards increased sales and improved productivity, with In-built dashboards, KPIs, reporting and analytics giving management clear visibility into team performance.

Heat represents cosmetic bands including Cover Girl, Max Factor, Essence, Boujois, Ulta3 and Billie Goat Soap, and Gillian Franklin, Founder and Managing Director said the new sales tool will "help build on excellent customer service, with a highly efficient and effective sales team.”


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Peter Dinham

Peter Dinham - an iTWire treasure is a mentor and coach who volunteers also a writer and much valued founding partner of iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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