Thursday, 20 October 2016 08:27

Some people will do anything to ride in a Tesla


Simon Hackett, executive chairman and chief executive of off-line power storage company Redflow, technology investor, and an avid Tesla car enthusiast, has invested in the Sydney-based Tesla transport company Evoke.

Ironically, Redflow’s ZCell battery is in direct competition with Tesla’s home storage battery system.

Hackett met Evoke founder Pia Peterson through the Tesla community and uses its service whenever he is in Sydney. He has taken a 10% stake in the business.

Evoke began operation in May 2015 when the first Tesla Model S arrived in Australia, pitching itself as a zero emissions luxury chauffeur service. The privately-owned company deployed its fifth Model S in August with plans to add three Tesla Model X Sports Utility Vehicles (SUVs) by mid-2017.

Since then Evoke has made a significant environmental contribution, avoiding more than 110 tonnes of CO2 emissions and reducing the need for Australia to import more than 45,000 litres of petrol.

Hackett said, “Evoke offers a great service with wonderful cars, so I’m delighted to assist now with its development. Its contribution to the environment is quite an achievement.”

Peterson said Hackett’s investment made it easier for the company to finance its fleet expansion. “We plan to add three Model X SUVs to our Sydney fleet by the middle of next year, which will be fantastic for transporting larger families in comfort and providing more flexibility for our corporate partners. We’re also looking to launch our business in Melbourne next year, so Simon’s support will greatly assist with our expansion plans.”

Hackett Tesla

Simon Hackett with Pia Peterson.


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Ray Shaw

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Ray Shaw  has a passion for IT ever since building his first computer in 1980. He is a qualified journalist, hosted a consumer IT based radio program on ABC radio for 10 years, has developed world leading software for the events industry and is smart enough to no longer own a retail computer store!



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