Tuesday, 20 December 2016 11:38

Skyfii, Optus deal with Mirvac on shopping centres Wi-Fi deployments

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Skyfii, Optus deal with Mirvac on shopping centres Wi-Fi deployments Image courtesy of Salvatore Vuono at FreeDigitalPhotos.net

ASX-listed guest Wi-Fi, analytics and marketing tools provider Skyfii has teamed with Optus Business to secure a deal for the expansion of guest WiFi and consumer analytics services across five retail shopping centre sites of property group Mirvac.

The initial agreement is for three years and follows a successful trial across two of Mirvac Retail’s premier centres – Sydney-based Broadway Sydney and Orion Springfield Central, west of Brisbane.

Just last week Skyfii announced the completion of a successful funding round of more than $4 million, primarily to fund continued expansion in new markets including North America and EMEA.

Under the extension agreement announced on Tuesday, new Mirvac sites receiving guest Wi-Fi and analytic services are New South Wales-based Birkenhead Point Outlet Centre, Rhodes Waterside and Queensland’s Kawana Shoppingworld.

Mirvac’s Tramsheds Harold Park centre has been live with guest Wi-Fi since September and will be followed by Victoria’s Moonee Ponds Central in January.

Skifii says shopping centre customers will now have access to free guest WiFi through Optus and the centres will be able to use Skyfii’s analytics services to “help build personalised relationships with and promote offers to their customers”.

Skyfii chief executive Wayne Arthur says the company’s analytics services work by collecting and analysing data from users who register for guest Wi-Fi services and the insights that come from this can be used by businesses to send “unique offers and advertisements to encourage sales and create a more personal and overall better shopping experiences for customers”.

“These insights can have a hugely positive impact on retail complexes and the businesses within them,” Arthur said.

“Technology has enabled a new level of competition for bricks and mortar stores through, for example, online shopping giants like Amazon. A combination of guest WiFi and analytics offers technology that helps them fight back, while also providing better and more contextual experiences for their customers.”

John Paitaridis, managing director, Optus Business, said a digital, interactive, in-centre shopping experience is becoming an “essential requirement across Australia’s retail sector”.

“Shopping centre Wi-Fi provides the personalised content, promotional offers and connectivity to improve the overall customer experience. Optus is delighted to be partnering with SkyFii to enable Mirvac's guest WiFi and analytics services in their shopping centres across Australia.”

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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