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Wednesday, 03 September 2014 01:02

Simplot staying in front with CRM deployment Featured

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Food services, processing and manufacturing company Simplot has moved to standardise its Australian sales and operations with the deployment of a cloud-based mobile consumer goods solution from CRM vendor StayinFront.

Under the contract, Simplot will deploy StayinFront EdgeCG field force automation platform and its TouchCG mobile retail execution application to support all its routes to market.  

The deployment to 150 Simplot sales representatives, merchandisers and managers, operating in three national teams – retail, independent grocery and foodservice – will be undertaken over a 16-week project concluding in October.

According to Kerrie-Anne Turner, StayinFront’s APAC Vice President and Managing Director Australia, StayinFront’s ability to support all of Simplot’s sales models and routes to market with its extensive out-of-the-box functionality and configurability was key to Simplot’s decision to move from multiple systems to a single, end-to-end integrated solution.

StayinFront TouchCG will allow Simplot to standardise sales processes and best workflow practices across all field activities based on the rep’s role and the type of store being visited, without the expense of customisation.

Using a mobile device of their choice, Simplot reps see only the features and data necessary to perform the tasks for that specific store. Mobile dashboards and KPIs enable reps to see their targets for each visit and take the steps to improve their performance.  

Simplot anticipates the streamlined, easy-to-use interface will encourage rapid user adoption and greater adherence to its standards, while providing management with real time access to reporting and information from the field.

“StayinFront’s expertise in global FMCG, its proven partnership approach and flexible implementation options give us confidence that we have the right combination to cover all our routes to market from a single solution,” said Robert Giles, Sales Director, Simplot Australia.

“We are very excited that Simplot Australia has recognised StayinFront’s continuing commitment to innovation for the consumer goods sector, its customers and its growth,” Turner said.

“This is a significant win for StayinFront and we see great potential for mutual value from this partnership.”


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Peter Dinham

Peter Dinham - an iTWire treasure is a mentor and coach who volunteers also a writer and much valued founding partner of iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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