Thursday, 15 February 2018 11:08

Ruckus seals global OEM deal with Dell EMC

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Ruckus seals global OEM deal with Dell EMC Image courtesy of Salvatore Vuono at FreeDigitalPhotos.net

Wi-Fi company Ruckus Networks has signed a original equipment manufacturing agreement with Dell EMC to deliver globally Ruckus’ portfolio of wireless solutions, including access points, controllers, virtualised and data analytics assets, and Cloudpath secure network access software.

Under the agreement, Ruckus, an ARRIS company, will also see the delivery of its IoT and CBRS LTE products as Dell-branded solutions.

“Delivering innovative wireless network solutions to our partners is key to addressing the insatiable demand for high-performance wireless networking in the enterprise,” said Dan Rabinovitsj, president, Ruckus Networks.

“The Dell EMC brand and market reach is complementary to our own and represents a significant path for growth for both companies across a range of vertical markets including; education, public infrastructure, the federal government and service providers.

“We view Dell EMC’s strength in storage and scalable computing platforms as critical to collaboration where complete bundled solutions are required to compete and win.”

Rabinovitsj said the agreement gave Dell EMC’s networking sales team and end-user customers access to Ruckus’ “award-winning portfolio of secure wireless connectivity solutions and strong brand presence not available through alternative suppliers”.

The agreement is effective immediately and encompasses a range of sales, marketing and customer support programs in international markets, including APAC, EMEA and the Americas.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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