Pitney Bowes (NYSE: PBI) Senior Vice President and General Manager Location Intelligence James Buckley said Twitter will use the company’s Location Intelligence technology to support location sharing in tweets.
“The location feature is off by default and Twitter won’t display any location information unless a user has opted-in to the feature. The opt-in feature will allow Twitter users to selectively share their location in Tweets. The Tweet location feature may be turned on or off at any time, or users may clear their location before sending a Tweet. In addition, Twitter users may delete all past location data with a single click,” Buckley explained.
Twitter currently has more than 230 million users, and nearly 60% of its 500 million daily Tweets are sent from mobile devices.
“We bring 90 years of privacy and security experience around address data. This has proved to be a considerable asset as we deliver precise geocoding solutions to social mobile platforms.”
Buckley said Pitney Bowes Location Intelligence solutions currently delivered geocoding and reverse geocoding for mobile platforms, and mapping solutions for the insurance, financial services, retail and public sectors.
“Precise geocoding is built on addresses that have been carefully verified and validated prior to assigning latitude and longitude coordinates. Developed on a consistent API, the Pitney Bowes geocoding solution is particularly well suited for mobile platforms.”