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Thursday, 12 December 2013 16:06

Pitney Bowes, Twitter sign location intelligence licensing deal


Global IT solutions company Pitney Bowes has sealed an agreement with Twitter to provide Location Intelligence Solutions for Twitter’s mobile platform.

Pitney Bowes (NYSE: PBI) Senior Vice President and General Manager Location Intelligence James Buckley said Twitter will use the company’s Location Intelligence technology to support location sharing in tweets.

“The location feature is off by default and Twitter won’t display any location information unless a user has opted-in to the feature. The opt-in feature will allow Twitter users to selectively share their location in Tweets. The Tweet location feature may be turned on or off at any time, or users may clear their location before sending a Tweet.  In addition, Twitter users may delete all past location data with a single click,” Buckley explained.  

Twitter currently has more than 230 million users, and nearly 60% of its 500 million daily Tweets are sent from mobile devices.

“We are honoured to deliver our location intelligence capabilities to Twitter,” Buckley said.

“We bring 90 years of privacy and security experience around address data.  This has proved to be a considerable asset as we deliver precise geocoding solutions to social mobile platforms.”

Buckley said Pitney Bowes Location Intelligence solutions currently delivered geocoding and reverse geocoding for mobile platforms, and mapping solutions for the insurance, financial services, retail and public sectors.  

“Precise geocoding is built on addresses that have been carefully verified and validated prior to assigning latitude and longitude coordinates.  Developed on a consistent API, the Pitney Bowes geocoding solution is particularly well suited for mobile platforms.”

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Peter Dinham

Peter Dinham - an iTWire treasure is a mentor and coach who volunteers also a writer and much valued founding partner of iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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