Pharmacy 4 Less, which has more than 40 discount chemist stores throughout NSW, Queensland, Western Australia and Victoria, and an online business, has now gone live.
The Chinese version of Pharmacy 4 Less’s online store has been launched on the Azoya platform to ensure direct brand exposure for the majority of its products, and also allows Chinese consumers to place orders.
Under the deal, Azoya is providing a wide range of on-the-ground operational services to connect Pharmacy 4 Less directly with Chinese consumers, including marketing — leveraging online forums, social media and key opinion leaders/influencers) — and customer service, cross-border logistics, and RMB payment settlement.
“We’re already popular amongst the local Chinese community in Australia, so we’re hoping that word of mouth will be strong with their friends and family in China and that our business will equally resonate with consumers there.
“We’re really impressed with Azoya’s experienced operations team and intimate knowledge about the Chinese market, which has enabled us to actually make this huge step.”
Don Zhao, co-founder and executive director at Azoya, said, “It’s hardly surprising that reputable Australian pharmacy retailers, such as Pharmacy 4 Less, are taking advantage of this significant growth potential”.
“Deterred by safety and quality issues with domestic healthcare products, Chinese consumers are increasingly looking to Australia to buy directly through cross-border e-commerce.”