Monday, 15 August 2016 11:25

Pharmacy 4 Less goes after China healthcare market with Azoya

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Australian discount pharmacy group, Pharmacy 4 Less, is expanding into China’s booming healthcare market using the Azoya ecommerce platform.

Pharmacy 4 Less, which has more than 40 discount chemist stores throughout NSW, Queensland, Western Australia and Victoria, and an online business, has now gone live.

The Chinese version of Pharmacy 4 Less’s online store has been launched on the Azoya platform to ensure direct brand exposure for the majority of its products, and also allows Chinese consumers to place orders.

Under the deal, Azoya is providing a wide range of on-the-ground operational services to connect Pharmacy 4 Less directly with Chinese consumers, including marketing — leveraging online forums, social media and key opinion leaders/influencers) and customer service, cross-border logistics, and RMB payment settlement.

“This is a really exciting time as we start to expand our business beyond Australia’s borders into China, to fulfill growing demand from consumers for quality healthcare products,” said Rania Awad, general manager e-commerce, Pharmacy 4 Less.

“We’re already popular amongst the local Chinese community in Australia, so we’re hoping that word of mouth will be strong with their friends and family in China and that our business will equally resonate with consumers there.

“We’re really impressed with Azoya’s experienced operations team and intimate knowledge about the Chinese market, which has enabled us to actually make this huge step.”

Don Zhao, co-founder and executive director at Azoya, said, “It’s hardly surprising that reputable Australian pharmacy retailers, such as Pharmacy 4 Less, are taking advantage of this significant growth potential”.

“Deterred by safety and quality issues with domestic healthcare products, Chinese consumers are increasingly looking to Australia to buy directly through cross-border e-commerce.”

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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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