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Thursday, 22 October 2020 11:03

PayPal joins with Buy From The Bush in rural online marketing campaign Featured

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PayPal's Paul Ryan and Buy From tfhe Bush founder Grace Brennan PayPal's Paul Ryan and Buy From tfhe Bush founder Grace Brennan

PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses.

The two organisations say their expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country.

Launch of the online marketplace comes just one year after the October 2019 launch of Buy From The Bush, which says that more than 250 small businesses have already signed up to significantly increase their customer base and sales.

According to Buy From The Bush it already has a 450,000-strong following on social media, but the large majority of participating small businesses don’t have their own website, “let alone one with the ability to accept sales”.

Paul Ryan, CEO of PayPal Australia said: “Following a historically challenging year for Australia’s rural small businesses, we reached out to Grace Brennan, founder of Buy From The Bush and asked how we could help.”

“Grace explained her goal was to create long-term economic opportunity for rural small businesses – which is aligned with our own values and mission. We then mobilised a taskforce of engineers and experts who worked closely with Buy From The Bush to design and build the new marketplace.

“I feel privileged that PayPal has the opportunity to work with Buy From The Bush to establish a permanent eCommerce platform for the BFTB movement and create a stronger connection between the city and the bush. Small businesses are the backbone of our economy and are even more vital in rural communities, creating jobs and helping towns and families thrive. When they succeed, we all succeed.”

A 100% Australian project, the design and build of the new Buy From The Bush Marketplace was sponsored by PayPal Australia and is built on Australian-developed technology from Marketplacer.

Ryan says that online strategy is more important than ever for Australian small businesses.

“PayPal’s mission and vision is that all people should have the opportunity and ability to participate in the global economy.

“We are excited to empower a purpose-driven business like Buy From the Bush with the technology needed to digitally transform and expand economic opportunities for small businesses in regional and rural Australia.

“We want to ensure these amazing entrepreneurs have the digital tools and skills they need for their mission - to droughtproof the bush economy.”


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Peter Dinham

Peter Dinham - an iTWire treasure is a mentor and coach who volunteers also a writer and much valued founding partner of iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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