The deal with Ooyala will allow Sky Sports to deliver hundreds of UK Premier League (PL) in-game clips and highlight packages for online and linear consumption to 40 international licensee partners, all in a small number of minutes.
Sky Sports says it turned to Ooyala as the video platform provider could quickly adapt to its needs and technical requirements, rapidly deploying an integrated solution in time for the beginning of the Premier League season.
In addition to Sky Sports’ portfolio of UK linear & digital rights Ooyala is also responsible for delivering clips to over 40 international licensees in multiple file formats based on each individual licensee's regional or platform requirements.
With Ooyala’s automated process, once a notable event occurs during a live match, a Sky Sports production team is responsible for quickly creating the clip, inputting metadata and transferring the file into their cloud storage system. Once uploaded, Ooyala Flex automatically detects the clip, ingests it into the system and triggers a series of workflows that transform the clip into 20 different renditions.
Once final, Ooyala Flex creates and delivers a number of unique packages, each with a subset of those 20 different renditions based on the preferences for every partner, including the corresponding metadata. This process is repeated and automated every time Sky Sports uploads a clip into Ooyala Flex, occurring numerous times per game, with as many as 6 to 10 games per day, multiple times a week with some games occurring simultaneously.
“This is an extraordinary syndication contract and set of requirements,” says Ooyala General Manager of EMEA, Rags Gupta.
“Today, TV whether online or linear, and especially for sports, is in a constant state of immediacy, requiring broadcasters and publishers to rethink very foundational systems and processes that have worked for decades. Without Flex and the art of automation for Sky Sport’s unique use case, they would not be able to meet the syndication demands from the PL.”