Wednesday, 23 November 2016 00:02

Ooyala scores international syndication deal with Sky Sports Featured

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US-based Telstra subsidiary and video platform provider, Ooyala, has been contracted to automate the global syndication of clips for Sky Sports using its Flex media logistics solution.

The deal with Ooyala will allow Sky Sports to deliver hundreds of UK Premier League (PL) in-game clips and highlight packages for online and linear consumption to 40 international licensee partners, all in a small number of minutes.

Sky Sports says it turned to Ooyala as the video platform provider could quickly adapt to its needs and technical requirements, rapidly deploying an integrated solution in time for the beginning of the Premier League season.

In addition to Sky Sports’ portfolio of UK linear & digital rights Ooyala is also responsible for delivering clips to over 40 international licensees in multiple file formats based on each individual licensee's regional or platform requirements.

And, under the contract, Ooyala must have all in-game clips available for download and redistribution for all licensee partners within minutes from when the actual highlight is broadcast live.

With Ooyala’s automated process, once a notable event occurs during a live match, a Sky Sports production team is responsible for quickly creating the clip, inputting metadata and transferring the file into their cloud storage system. Once uploaded, Ooyala Flex automatically detects the clip, ingests it into the system and triggers a series of workflows that transform the clip into 20 different renditions.

Once final, Ooyala Flex creates and delivers a number of unique packages, each with a subset of those 20 different renditions based on the preferences for every partner, including the corresponding metadata. This process is repeated and automated every time Sky Sports uploads a clip into Ooyala Flex, occurring numerous times per game, with as many as 6 to 10 games per day, multiple times a week with some games occurring simultaneously.

“This is an extraordinary syndication contract and set of requirements,” says Ooyala General Manager of EMEA, Rags Gupta.

“Today, TV whether online or linear, and especially for sports, is in a constant state of immediacy, requiring broadcasters and publishers to rethink very foundational systems and processes that have worked for decades. Without Flex and the art of automation for Sky Sport’s unique use case, they would not be able to meet the syndication demands from the PL.”

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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