Wednesday, 24 October 2018 11:29

Ooyala expands services to UK’s Arsenal Football Club

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Telstra-owned video software and services company Ooyala is expanding services to longtime client, the UK’s Arsenal Football Club, with deployment of its supply chain solution, Flex Media Platform.

Arsenal FC added the new Ooyala Flex Media Platform in order to manage its metadata and workflows more effectively and to streamline the process of sharing video from its matches and other content across all platforms – including YouTube, Facebook and Twitter.

The addition of the Flex Media Platform to existing Ooyala Services, is part of Arsenal’s strategy to streamline operations and better monetise content worldwide.

“Arsenal is one of the most famous global brands, in the world’s most popular sport,” said Jonathan Huberman, chief executive of Ooyala.

“It was Arsenal’s need to connect with fans around the world, on every device, platform and language — and to do so easily and profitably — that drew the storied football club to our platform, which powers a vast array of clients in the media and sports sectors.”

“Ooyala has been an invaluable partner for years, but the value of our relationship extends far beyond technology,” said Ben Ladkin of Arsenal Media Group.

“Ooyala’s forward thinking has helped enable our own innovation, powering new and exciting video experiences to Arsenal fans across the world.”

Arsenal will continue using Ooyala’s Online Video Platform and Digital Video Playout solutions for both live and on-demand video services.

According to Ooyala, with the OoyalaLIVE, livestreaming solution, Arsenal achieved more than 500,000 video starts and more that 200,000 unique users for each of its two recent pre-season games against Boreham Wood and Lazio.  

“In the sports-video universe, fan engagement is all about getting the right videos to the right fans on every device and platform, all at flawless quality and speed. Today’s fans expect nothing less,” Huberman said.

“Arsenal has brilliantly built and burnished its brand, and managing its audience engagement with the right video support is crucial to that ongoing process.”

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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