The agreement will see Officeworks will stock the SPACETALK watch on its website from the 1 October, with a launch across its national store network the following week.
MGM Wireless (ASX:MWR) CEO Mark Fortunatow said the Officeworks agreement increases the number of stores selling SPACETALK in Australia to 483, taking overall distribution in Australia and New Zealand to a total of 672 stores.
“It’s fantastic to have another 167 physical retail locations for parents to see and have SPACETALK explained to them by a highly trusted retailer across Australia,” Fortunatow.
Fortunatow said that in recent months, the MGM has significantly increased retail store distribution of SPACETALK in New Zealand, adding 118 Harvey Norman, JB Hi-Fi and Noel Leeming stores to its existing distribution through 71 Spark stores – and bringing to 189the total number of stores in New Zealand selling SPACETALK.
“SPACETALK has become an important new product that’s driving new sales to a large new market sector, 5-12 year old children. That’s getting retailers and mobile network providers very excited,” said Fortunatow.
“Kid’s smartwatch mobile phones are becoming a successful category in their own right and we continue to be amazed by SPACETALK’s market acceptance in Australia, New Zealand and UK.”
Fortunatow cited a Gartner report predicting that the global wearables market will grow 26% in 2019, with smartwatches representing about a third of the USD$42 billion market.