The contract with New Zealand Rugby sees Amazon Partner Network partner Intela AI and data science company DOT Loves Data partnered to develop the Play in the Grey interactive platform on AWS.
Created with NZR in September this year, Play in the Grey helps coaches gain insights from game footage to inform their strategies and scout for new talent.
AWS says that by automating the delivery of near real-time analytics from gameplay video, the platform provides coaches with accurate game analysis which is free of subjective interpretation.
Intela created the machine vision algorithms to capture location data from the video footage, and DOT Loves Data used statistical modelling to turn the raw data into scalable and repeatable insights for NZR to explore.
Jason Healy, Performance Analysis Manager High Performance for NZR, said, “Play in the Grey’s capabilities are unlike anything our teams in black have used before. With precise location data for all players throughout an entire game, our coaching team can devise attacking and defensive strategies based on data driven insights.”
“The cloud is changing the pace at which organisations can access, and then use insights to innovate. New Zealand Rugby is benefitting from Intela AI and DOT loves data using AWS technology to deliver meaningful insights to help athletes and teams perform better,” said Paul Migliorini, Managing Director for AWS in Australia and New Zealand.
Asa Cox, CEO at Intela AI, said, “We benefit from Play in the Grey running on AWS because the platform can easily scale up and down to meet demand at any given time, helping us to minimise our operational costs and meet the timelines teams need for the data to have impact”.
“As we look to take our platform global and into other sports like football (known as soccer in the U.S.), we plan to adopt more AWS services to support our effort to accelerate innovation through the use of big data, streaming data, and the Internet of Things.”