Tuesday, 15 November 2016 12:18

MSL expands into UK market with Verteda acquisition

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Verteda's Adrian Burns and fellow owner Trevor Roberts after finalising the deal with MSL. Verteda's Adrian Burns and fellow owner Trevor Roberts after finalising the deal with MSL.

Brisbane-based software solutions company MSL Solutions has acquired UK hospitality software products vendor Verteda.

MSL says the acquisition gives the company a foothold in the lucrative UK hospitality industry as it continues to grow domestically and internationally.

MSL managing director and chief executive Craig Kinross said adding Verteda to the company's growing list of solution brands was a natural fit.

 “We are very excited to begin this new partnership and look forward to providing the UK hospitality industry with our innovative MPower platform which helps food and beverage clients build lasting customer connections.

“The Verteda brand and business is strong and its executive team has the experience and commitment to drive growth in the UK and select global markets.

“We can now build upon existing market conditions in the UK and internationally to provide increased solutions to both Verteda and MSL customers.”

Under the deal, Verteda’s management structure remains in place with managing director Adrian Burns continuing to lead the team from the company’s base in Warrington, Cheshire.

“MSL’s purchase will shape Verteda’s future in many positive ways, including accelerating our strategic direction in optimising sales and the support of hospitality solutions in other regions,” Burns said.

“In this fast-paced industry in which technology trends and consumer behaviours change rapidly, our solutions and those of MSL are perfectly aligned.

“All of our existing customers should be aware it is business as usual and there will be no change to the Verteda brand or excellent service.”


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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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