Category Sponsorship Banner Left

Category Sponsorship Banner Right

Category Sponsorship Banner Middle

Thursday, 17 April 2014 14:30

L'Oréal selects Sitecore for ‘digital beauty’ experience Featured


The L'Oréal group of companies has selected Sitecore’s experience management software for facilitating enhanced customer services.

L'Oréal’s portfolio of cosmetics brands including Vichy, L’Oreal Paris, Maybelline and Garnier.

Jean-Christophe Sautory, Chief Information Officer, L'Oréal said Sitecore had been selected to facilitate “a compelling, personalised and immersive digital experiences for our customers globally.”

“As the leader in customer experience management, it was a natural move from our existing in-house platform to Sitecore’s enterprise-class experience platform. With Sitecore, we can deliver compelling, personalised and immersive digital experiences for our customers globally.

“Sitecore’s experience platform provides a robust and scalable central framework for all our brands, regions and countries.”

Working exclusively with Sitecore’s worldwide partner network, L'Oréal will build a central enterprise framework for customer experience management across its brand’s websites.

Sitecore Chief Revenue Officer Michael Tupanjanin said the deployment will create “significant efficiencies by facilitating the re-use of website components across the brand and accelerate time to market. Today, the first brands are implementing websites with Sitecore’s technology.”

“We are incredibly proud that L'Oréal chose Sitecore.  As a global leader in beauty products, L'Oréal is looking to the future as it knows its discerning customers will expect beautifully crafted, tailored online beauty experiences”, Tupanjanin said.

“Sitecore will enable L’Oreal’s marketers to own the experience they deliver to their audiences and provide measurable, relevant interactions that drive results and create customers for life.”

Subscribe to ITWIRE UPDATE Newsletter here

Now’s the Time for 400G Migration

The optical fibre community is anxiously awaiting the benefits that 400G capacity per wavelength will bring to existing and future fibre optic networks.

Nearly every business wants to leverage the latest in digital offerings to remain competitive in their respective markets and to provide support for fast and ever-increasing demands for data capacity. 400G is the answer.

Initial challenges are associated with supporting such project and upgrades to fulfil the promise of higher-capacity transport.

The foundation of optical networking infrastructure includes coherent optical transceivers and digital signal processing (DSP), mux/demux, ROADM, and optical amplifiers, all of which must be able to support 400G capacity.

With today’s proprietary power-hungry and high cost transceivers and DSP, how is migration to 400G networks going to be a viable option?

PacketLight's next-generation standardised solutions may be the answer. Click below to read the full article.


WEBINAR PROMOTION ON ITWIRE: It's all about webinars

These days our customers Advertising & Marketing campaigns are mainly focussed on webinars.

If you wish to promote a Webinar we recommend at least a 2 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site and prominent Newsletter promotion and Promotional News & Editorial.

This coupled with the new capabilities 5G brings opens up huge opportunities for both network operators and enterprise organisations.

We have a Webinar Business Booster Pack and other supportive programs.

We look forward to discussing your campaign goals with you.


Peter Dinham

Peter Dinham - an iTWire treasure is a mentor and coach who volunteers also a writer and much valued founding partner of iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News