L'Oréal’s portfolio of cosmetics brands including Vichy, L’Oreal Paris, Maybelline and Garnier.
Jean-Christophe Sautory, Chief Information Officer, L'Oréal said Sitecore had been selected to facilitate “a compelling, personalised and immersive digital experiences for our customers globally.”
“As the leader in customer experience management, it was a natural move from our existing in-house platform to Sitecore’s enterprise-class experience platform. With Sitecore, we can deliver compelling, personalised and immersive digital experiences for our customers globally.
Working exclusively with Sitecore’s worldwide partner network, L'Oréal will build a central enterprise framework for customer experience management across its brand’s websites.
Sitecore Chief Revenue Officer Michael Tupanjanin said the deployment will create “significant efficiencies by facilitating the re-use of website components across the brand and accelerate time to market. Today, the first brands are implementing websites with Sitecore’s technology.”
“We are incredibly proud that L'Oréal chose Sitecore. As a global leader in beauty products, L'Oréal is looking to the future as it knows its discerning customers will expect beautifully crafted, tailored online beauty experiences”, Tupanjanin said.
“Sitecore will enable L’Oreal’s marketers to own the experience they deliver to their audiences and provide measurable, relevant interactions that drive results and create customers for life.”