Wednesday, 03 July 2019 16:16

Linius inks commercial deal with SportsHero

By
Linius Technology CEO Chris Richardson Linius Technology CEO Chris Richardson

Linius Technologies has entered into a Master Services Agreement with SportsHero Limited via their respective wholly-owned subsidiaries.

The Melbourne-based video technology developer Linius (ASX:LNU) is claiming a “world-first” deal, and under the MSA SpotsHero will have the rights to use the Linius technology in the SportsHero app and through its ‘white label’ solutions, including the ‘Kita Garuda’ mobile application, developed for the Football Association of Indonesia (PSSI).

Signing of the agreement follows SportsHero’s announcement in March that it had entered into an exclusive agreement with PSSI – one of the world’s largest sports federations – boasting an engaged fan base of 80 million fans, over four leagues and 128 teams..

PSSI is 100% owned and controlled by the Indonesian Government and under the agreement, SportsHero is the exclusive provider and partner to build PSSI’s first official platform, including social media, merchandise/e-commerce, game highlights and player access.

The Kita Garuda mobile app is now live on Google Play and the Apple App Store..

“This truly is a world’s first for soccer, or any sport for that matter, and we’re very excited to be working with SportsHero to provide every PSSI soccer fan with the ability to create their own channel,” Linius chief executive Chris Richardson said.

“Fans will be able to completely customise content based on their viewing preferences. Millions of fans will have the ability to create, watch and share millions of personalised channels. Our unique data-driven video assembly is delivering personalised TV to the world – no one else can do this.”

“We are thrilled to be delivering, with Linius, one of the world’s first personalised video capabilities for our client, PSSI,” said Tom Lapping, chief executive of Sportshero.

”PSSI is wholly owned by the Indonesian government and is one of the world’s largest sports federations, with 80 million fans spread across four leagues and 128 teams. PSSI has committed to aggressively market the SportsHero developed mobile app to its extensive fan base of over 80 million fans..

“Indonesia represents the largest digital community in the Association of South East Asian Nations, with 130 million social media users, 177 million mobile users and 120 million mobile social users.”

The capability will be deployed via the Linius Widget Suite which was built on Linius’ Software-as-a-Service cloud platform, Linius Video Services, by systems integrator Hemisphere.

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Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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