Thursday, 31 October 2019 10:53

L’Oreal deploys Talend to drive research & innovation Featured

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L’Oreal deploys Talend to drive research & innovation Image stuart miles, FreeDigitalPhotos.net

Global cosmetics giant L’Oreal is using a solution from cloud data specialist Talend to power its research & innovation department's data lake in a private IaaS environment on Microsoft Azure.

With Talend, L'Oréal says its R&I teams can ingest its variety of scientific, IoT, and marketing data to power cutting-edge analysis and new product innovation.

"In the globalised beauty industry, L'Oréal must innovate ever faster to meet the desires and needs of customers looking for new products and services that respect their bodies and the environment. Our vision is to deliver services to our businesses that they have not yet considered," said Philippe Benivay, IS Experimental Data Intelligence at L'Oréal.

"Data and artificial intelligence allow us to move faster to create cosmetic products that meet the infinite diversity of beauty needs and desires of consumers around the world.

“Talend, in our private cloud environment on Microsoft Azure, helps us transform R&I into a value-added service that can leverage all research data to deliver the best in cosmetic innovation in terms of quality, efficiency, and safety."

Talend says L'Oréal's R&I division deploys its teams around the world to imagine and create innovative products of impeccable quality, and every year, its development teams introduce several thousand formulas.

“These continuous advancements are the result of an ongoing dialogue between science and marketing,” Talend says.

"L'Oréal scientifically and rigorously demonstrates the safety and effectiveness of its innovations. To bring new products to market, R&I must be able to compile all data related to the characterisation and physicochemical definition of formulas and raw materials, and the perceived performance of products by consumers in real conditions and in real-time.

“To have a more accurate view of formulas and product perception, L'Oréal wanted to capitalise and centralise all research data of various natures and formats.

“This need to integrate multiple data sources led to the selection of Talend and the implementation of a new data lake in a private IaaS on Microsoft Azure.

“By deploying Talend Data Fabric, L'Oréal is able to connect all types of databases, structured laboratory data, and very heterogeneous and sometimes raw data sources, such as robotic measurement or images data.

“Talend's solution allows L'Oréal to incorporate intelligent algorithms directly into data integration flows in the form of APIs. The data lake enables the R&I to consolidate and prepare data to facilitate researchers' analyses and help them base their conclusions on reliable, high-quality data.

“The data lake processes 50 million pieces of data per day. With Talend, data is available in real-time, and the data lake is refreshed several times a day, which allows more precise management of sensitive research projects.”

"Research teams must base their analyses and conclusions on trusted data that is accessible in real-time," said Ciaran Dynes, SVP of products, Talend.

"L'Oréal's R&I team uses data and artificial intelligence not only to help them develop new and increasingly innovative products, but also to inform other departments throughout the company. At Talend, we are proud to be able to participate in the innovation of the world leader in beauty."

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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