Co-founded in Sydney in 2007 by local businessman Grant Halloran, Orbis, now based in San Francisco, has grown into a leading player in the MRM space, expanding globally with offices in the US, UK and Singapore.
Infor, now the world’s third largest ERP vendor with more than 70,000 customers and reportedly with revenues quickly approaching$3 billion - after significant growth in sales of its business application software from $1.8 to $2.8 billion - says the acquisition of Orbis further strengthens the Infor Epiphany suite, providing MRM capabilities that offer global marketers a “holistic, closed-loop CRM solution that blends marketing, sales and service for more effective management of the marketing lifecycle.”
According to Infor’s Senior Vice President and General Manager Epiphany, George Wright, Orbis is a “significant addition” to the Infor Epiphany suite, enhancing marketing lifecycle management to enable faster, more effective decision making from marketing, sales and service.
“Additionally, MRM is a key enabler of customer experience management and rounds out the Infor Customer Interaction Hub (CIH) that we recently introduced.”
Orbis,identified by Gartner as a ‘Visionary’ in its Magic Quadrant for Marketing Resource Management, was last year listed at 21st in BRW’s list of Best Places to Work in Australia