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Wednesday, 05 December 2012 18:54

Infor acquires Australia’s Orbis Global


One of the world’s largest business applications companies, Infor, has acquired Australian Market Resource Management (MRM) business, Orbis Global.

Co-founded in Sydney in 2007 by local businessman Grant Halloran, Orbis, now based in San Francisco, has grown into a leading player in the MRM space, expanding globally with offices in the US, UK and Singapore.  

Infor, now the world’s third largest ERP vendor with more than 70,000 customers and reportedly with revenues quickly approaching$3 billion - after significant growth in sales of its business application software from $1.8 to $2.8 billion - says the acquisition of Orbis further strengthens the Infor Epiphany suite, providing MRM capabilities that offer global marketers a “holistic, closed-loop CRM solution that blends marketing, sales and service for more effective management of the marketing lifecycle.”

According to Infor’s  Senior Vice President and General Manager Epiphany, George Wright, Orbis is a “significant addition” to the Infor Epiphany suite, enhancing marketing lifecycle management to enable faster, more effective decision making from marketing, sales and service.

Epiphany will become an “even more efficient marketing solution with the integrated best-in-class MRM functionality from Orbis Global, enabling fast and informed decision making across all programs and channels.”

“Additionally, MRM is a key enabler of customer experience management and rounds out the Infor Customer Interaction Hub (CIH) that we recently introduced.”

Orbis,identified by Gartner as a ‘Visionary’ in its Magic Quadrant for Marketing Resource Management, was last year listed at 21st in BRW’s list of Best Places to Work in Australia

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Peter Dinham

Peter Dinham - an iTWire treasure is a mentor and coach who volunteers also a writer and much valued founding partner of iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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