Heinz says it has taken its strategic marketing operations to a new level with the implementation of StayinFrontEdgeCG, an on-demand sales force automation solution.
Under the deal, Heinz has equipped its 85-strong Australian field force with iPad Minis utilising the StayinFront TouchCG, and is currently working on the implementation of the solution across its New Zealand business.
Paul Diacogiorgis, National Field Manager at Heinz Australia, said a critical component of the new sales force automation solution was the ability for Heinz to migrate from a paper based system to an electronic system.
“Heinz has a passion for achieving great results. With the StayinFront solution we have been able to create scorecards to help ensure we make better decisions as a business to help our customers.”
Kerrie-Anne Turner, StayinFront’s APAC Vice President and Managing Director Australia, said the mobile CRM solution was designed to make the Heinz salesforce more productive in-store, while providing Heinz management with real time access to reporting and information from the field.
Turner said other key benefits for Heinz include:
• An ‘out of the box’ solution, which required no customisation, despite the differing compliance and marketing operations that the Australian and New Zealand teams work under as they market the extensive range of iconic Heinz-branded products as well as the Wattie’s, Weight Watchers, Greenseas, Cottee’s, Golden Circle and Original Juice labels also owned by Heinz
• A highly sophisticated but affordable on-demand CRM solution for today’s popular mobility devices, from iPhones and iPads to Android smartphones and tablets
• An on-demand and fully hosted solution so Heinz is always up to date with the latest technology supporting its future strategy and growth.
• 21% are using paid search engine marketing (up from 17%).