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Thursday, 12 September 2013 18:23

Heinz equips sales force with StayinFront CRM


Food manufacturer Heinz has implemented an on-demand sales force automation solution from customer management solutions vendor, StayinFront, designed specifically for the consumer goods industry.

Heinz says it has taken its strategic marketing operations to a new level with the implementation of StayinFrontEdgeCG, an on-demand sales force automation solution.

Under the deal, Heinz has equipped its 85-strong Australian field force with iPad Minis utilising the StayinFront TouchCG, and is currently working on the implementation of the solution across its New Zealand business.

Paul Diacogiorgis, National Field Manager at Heinz Australia, said a critical component of the new sales force automation solution was the ability for Heinz to migrate from a paper based system to an electronic system.

“Data captured in-field allows Heinz to create scorecards, enabling Heinz to provide feedback to its sales team and improve service delivery to their customers.

“Heinz has a passion for achieving great results. With the StayinFront solution we have been able to create scorecards to help ensure we make better decisions as a business to help our customers.”

Kerrie-Anne Turner, StayinFront’s APAC Vice President and Managing Director Australia, said the mobile CRM solution was designed to make the Heinz salesforce more productive in-store, while providing Heinz management with real time access to reporting and information from the field.  

Turner said other key benefits for Heinz include:

•    An ‘out of the box’ solution, which required no customisation, despite the differing compliance and marketing operations that the Australian and New Zealand teams work under as they market the extensive range of iconic Heinz-branded products as well as the Wattie’s, Weight Watchers, Greenseas, Cottee’s, Golden Circle and Original Juice  labels also owned by Heinz

•    A highly sophisticated but affordable on-demand CRM solution for today’s popular mobility devices, from iPhones and iPads to Android smartphones and tablets

•    An on-demand and fully hosted solution so Heinz is  always up to date with the latest technology supporting its future strategy and growth.

•    21% are using paid search engine marketing (up from 17%).

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Peter Dinham

Peter Dinham - an iTWire treasure is a mentor and coach who volunteers also a writer and much valued founding partner of iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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