Tuesday, 16 October 2018 21:51

GoSeeAustralia, RMS partner on integrated online booking channel

L-R: Nick Baker, CEO, GoSeeAustralia, Peter Buttigieg, Founder of RMS, Stuart Lamont, CEO of the Caravan Industry Association L-R: Nick Baker, CEO, GoSeeAustralia, Peter Buttigieg, Founder of RMS, Stuart Lamont, CEO of the Caravan Industry Association

Two of Australia’s travel technology companies — GoSeeAustralia and RMS — have joined forces to deliver what they claim is the country’s first integrated online booking channel and customised industry-specific website solution for the Australian caravan and camping industry.   

Developed in response to today’s increasingly competitive digital environment,  the solution is claimed to be designed to slash up to 34% on big global company online travel agency (OTA) booking fees.

And, the two companies say that by using GoSeeAustralia as a lead generation and booking channel, fees for parks will be up to 30% to 40%  cheaper than those charged by global OTAs.

As a result of RMS’ existing partnership with the Commonwealth Bank, the solution will also offer all CommBank merchants reduced merchant fees of up to 16%, and up to a 50% reduction on all terminal transaction fees.

“The partnership was developed to help businesses within the Australian Caravan and Camping Industry be more profitable and compete more effectively online and in digital marketplaces,” said GoSeeAustralia chief executive Nick Baker. “Many businesses today are finding margins and profitability strangled by the ever-increasing commissions and fees being charged by, and paid to, overseas OTAs.

“When you consider millions of dollars in commissions and fees are going offshore, it’s a negative outcome for Australian small business owners, the camping and caravan industry, and the Australian economy.

“This partnership is step one in a strategic vision to build an ecosystem of Australian technology travel companies that will collaborate to deliver significant value to the Australian industry and its hard-working stakeholders.

“Our goal is twofold: to help deliver better value in booking costs, and to help significantly grow the audience for camping and caravanning holidays."

GoSeeAustralia says the offering has received strong endorsement from the country’s national industry body, the Caravan Industry Association of Australia, and, according to association chief executive Stuart Lamont, “it is great to see the Australian caravan and camping industry receive genuine alternatives to offshore OTAs”.

“It is important that industry support such initiatives as not only are we seeing industry-specific technology solutions committed to growing the market, they also save caravan holiday parks money relative to these large offshore OTA’s that put nothing back into the caravan and camping sector.”

A key feature of the integrated GoSeeAustralia and RMS solution is a fully-customisable website and webstore, powered by Marketplacers technology, that is built specifically for parks. And, integrated into RMS, GoSeeAustralia and onto other OTAs, it enables park owners and operators to grow their own digital channels and compete directly online for a monthly fee.

RMS founder Peter Buttigieg said he was delighted with the stamp of approval from the Caravan Industry Association of Australia and to be a part of an ecosystem he knew would be of help and support to the industry.

“The partnership with GoSeeAustralia is something we are extremely proud of for a number of reasons,” said Buttigieg.

“All Australian-based companies [are] partnering to give the parks industry a world-class solution, while creating enormous cost benefits in a space that is becoming increasingly expensive. It’s Australian-developed, industry-endorsed and will unquestionably reduce the ever-increasing cost of transactions made with OTAs.”


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).



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