The new deal sees Infosys and the ATP extend their agreement for two more years until 2020, with Infosys continuing in its role as global technology services partner and Platinum Sponsor of the ATP World Tour, as well as the prestigious season-ending Nitto ATP Finals.
Launched in 2015, the partnership has seen the ATP and Infosys work together in the delivery of deep analytics and insights to tennis fans worldwide through ATPWorldTour.com, the men’s tennis website, as well as a complete revamp of the ATP’s digital platforms.
Infosys says the partnership has leveraged the capabilities of its artificial intelligence platform — Infosys Nia — to create content such as Infosys ATP Beyond the Numbers, an analytics series that examines player performance.
Pravin Rao, chief operating officer, Infosys, said, “Our work with the ATP has gone from strength to strength in showcasing the future of tennis using technology such as AI and analytics, and in providing unique and differentiated digital experiences for players, coaches and most importantly the millions of tennis fans across the world.
“Through analyses of years of rich and varied tennis data, Infosys and the ATP have not only successfully showcased potential opportunities for the entire sporting ecosystem, but for several industries as well. We look forward to leveraging advances in technology to showcase the next set of innovative experiences through our renewed partnership with the ATP.”
Chris Kermode, ATP executive chairman and president, said: “Technology is playing an increasingly leading role in enhancing our understanding and analysis of our sport as well as enabling us to forge greater engagement with our worldwide fanbase. We’re delighted to extend our partnership with Infosys, a great partner to the ATP since 2015, for two more years to 2020.”