Thursday, 21 June 2018 01:48

Europe’s Wizz Air digitising business with Promapp

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European airline Wizz Air is set to fully digitise its business, announcing the planned rollout of Promapp’s cloud-based business process management software to provide process management technology.

“We have the clear ambition to become one of the top five airlines in Europe within the next 10 years, with more than 300 aircraft carrying over 100 million passengers, and a team of 10,000 employees,” says Stephen Jones, executive vice-president and deputy chief executive, Wizz Air.

“Promapp will provide us with a centralised intelligence platform where we can record all the core processes in our business.”

As part of a wider strategy to fully digitise Wizz Air’s entire business, Promapp will be rolled out across the airline into areas including operations, commercial, marketing, human resources and finance.

Promapp says an initial training event involved more than 100 WizzAir people, including managers and department heads company-wide.

“Together with Promapp we will be able to further optimise and automate our processes, driving our costs even lower and reinforcing our position as the undisputed cost leader in the industry. This will allow us to offer even lower fares to our customers, as well as continuously enhance our customer service,” Jones said.

As Wizz Air looks to expand its network of destinations, the company will also use Promapp for process variant management, so core processes can be modified to take into account regional differences such as language, culture or regulations.

Promapp says some of the key benefits that Wizz Air expects from deploying Promapp include facilitating the digitalisation of the whole business, faster onboarding of staff and more effortless training, and managing geographical differences in various processes.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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