Thursday, 20 September 2018 21:24

Cotton On Group deploys Adyen payment platform to support global rollout

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Payments platform Adyen is partnering with Australian retail clothing group Cotton On to provide expanded and enhanced payment capabilities as part of its international growth strategy.

“Adyen provides the Cotton On Group with online payment capability to support our eCommerce channel globally, powering our international growth,” says Brendan Sweeney, Cotton On Group general manager of eCommerce.

“By adopting the Adyen platform, the Group has gained access to a greater breadth of payment capability – all whilst benefitting from a more sophisticated fraud management approach, resulting in lower fraud.

“Beyond this, local acquiring has helped the Group streamline settlements timelines, improve cash flow, and provide a greater visibility of disputes, refunds and cancellations. Adyen provides us with a convenient single-platform solution that processes the entire payment from beginning to end and keeps all data in one place.”

Adyen says with its payments platform in place, Cotton On was able to consolidate its various payment programs and easily switch on solutions like RevenueProtect – an integrated risk management system which allows the business to maintain the perfect balance between fraud defence and optimised conversions.

And, additionally, Adyen’s ShopperDNA is claimed to build a holistic view of the shopper behind each transaction, making it easy for customer service teams to track online fraudsters.

“Adyen and the Cotton On Group share many of the same values including a relentless commitment to creating a great customer experience. We are honoured to join the Group in this exciting journey as they continue to build an outstanding worldwide customer experience,” said Michel van Aalten, country manager AUNZ for Adyen.

“At Adyen, we value the opportunity to empower great local companies to succeed overseas, as well as help local merchants to build business domestically.”

Adyen says it has helped the Cotton On Group launch online banking payment methods in new markets, such as Malaysia and South Africa, as well as offering local acquiring and consolidated processing for the Australian, New Zealand, Hong Kong, Singapore, the UK and US markets.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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