Monday, 16 September 2019 08:39

Bose signs up as official rugby union partner for two years

Bose signs up as official rugby union partner for two years Supplied

Audio hardware giant Bose has signed a two-year deal to provide equipment to the Australian national rugby union team, the Wallabies, and also the rugby sevens team.

A statement from the company said under the agreement, the latest Bose products would be provided to the two national teams for use both on, and off, the field.

The announcement comes 10 days before the start of 2019 Rugby World Cup which is being held in Japan.

The equipment used by the Wallabies includes Noise Cancelling Headphones 700, SoundSport Free wireless headphones and Bose Frames audio sunglasses.

“Bose is a leader in audio technology and we’re proud to partner them with our teams,” said Rugby Australia chief commercial officer, Cameron Murray.

bose wallabies big

Wallabies' fly-half Bernard Foley, centre James O'Connor and openside flanker David Pocock using the new Bose equipment. Supplied

“The Qantas Wallabies and Qantas Australian Sevens will use Bose products when they travel, during training, as well as in their downtime. We believe this will help with their continued preparation, so they deliver their best performance on game days.”

“We are very excited to join the Rugby Australia family, and we share their passion for performance,” said Chris Gumm, head of Marketing, Asia Pacific at Bose.

“We know music can help athletes get ready for the big game, and when you combine that with the proprietary technology found in Bose headphones – like the noise cancellation in our 700s – they’re able to escape and focus even more.”


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Sam Varghese

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Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.



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